Selected Publications

Academic Article

Year Title Altmetric
2019 Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performanceJournal of Business Research.  95. 2019
2018 Brand portfolio coherence: Scale development and empirical demonstrationInternational Journal of Research in Marketing.  35:60-80. 2018

Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Michigan State University 2018
  • Master of Business in Marketing Research, Michigan State University 2011
  • Full Name

  • Yufei Zhang