Zhang, Yufei

Zhang, Yufei
Assistant Professor

Year	Title	Altmetric
2019	Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases? 2019
2019	Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance 2019
2018	Brand portfolio coherence: Scale development and empirical demonstration 2018

MK312 - Retail Marketing (Spring Term 2019) 2019

MK418 - Digital Marketing (Spring Term 2019) 2019

MK312 - Retail Marketing (Fall Term 2018) 2018

MK418 - Digital Marketing (Fall Term 2018) 2018

MK312 - Retail Marketing (Summer Term 2018) 2018

Doctor of Philosophy in Marketing / Marketing Management, Michigan State University 2018

Master of Business in Marketing Research, Michigan State University 2011

Yufei Zhang