CSB 262
Collat School Of Business
Birmingham, AL 35233
Year | Title | Altmetric |
---|---|---|
2019 | Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance.
Journal of Business Research.
95.
2019
|
|
2018 | Brand portfolio coherence: Scale development and empirical demonstration.
International Journal of Research in Marketing.
35:60-80.
2018
|
|