Positions

Selected Publications

Academic Article

Year Title Altmetric
2020 Effects of firm-, industry-, and country-level innovation on firm performance.  Marketing Letters.  31:231-245. 2020
2019 Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?.  Journal of Retailing.  95:10-23. 2019
2019 Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance.  Journal of Business Research.  95:531-543. 2019
2018 Brand portfolio coherence: Scale development and empirical demonstration.  International Journal of Research in Marketing.  35:60-80. 2018

Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Michigan State University 2018
  • Master of Business in Marketing Research, Michigan State University 2011

    • Full Name

  • Yufei Zhang