Positions

Overview

  • Dr. Mike Wittmann is a Professor of Marketing and Chair of the Department of Marketing, Industrial Distribution and Economics. he received his Ph.D. from Texas Tech University, MBA from The University of Alabama, and his Bachelor's degree from The University of Southern Mississippi. Dr. Wittmann’s primary areas of expertise include marketing strategy, sales and sales management, strategic alliances, marketing relationships and healthcare marketing.
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2021 A process model of tacit knowledge transfer between sales and marketingIndustrial Marketing Management.  93:259-269. 2021
    2017 The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework 2017
    2017 The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework 2017
    2014 Improving marketing success: The role of tacit knowledge exchange between sales and marketingJournal of Business Research.  67:324-331. 2014
    2014 Service-dominant logic and supply chain management: Are we there yet?International Journal of Physical Distribution and Logistics Management.  44:113-131. 2014
    2010 Erratum to Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers [Industrial Marketing Management, volume 37/8, pp. 895-909]Industrial Marketing Management.  39:874. 2010
    2010 Antecedents to Reverse Auction Use 2010
    2010 Enhancing reverse auction use theory: An exploratory studySupply Chain Management.  15:21-42. 2010
    2009 An empirical examination of reverse auction appropriateness in B2B source selectionJournal of Supply Chain Management.  45:55-71. 2009
    2009 Explaining alliance success: Competences, resources, relational factors, and resource-advantage theoryIndustrial Marketing Management.  38:743-756. 2009
    2009 Knowledge management and franchise systemsIndustrial Marketing Management.  38:173-180. 2009
    2008 Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiersIndustrial Marketing Management.  37:895-909. 2008
    2007 Strategic alliances: What can we learn when theyJournal of Business-to-Business Marketing.  14:1-19. 2007
    2006 Leveraging crm for sales: The role of organizational capabilities in successful crm implementationJournal of Personal Selling and Sales Management.  26:39-53. 2006
    2005 Aftermarket support and the supply chain: Exemplars and implications from the aerospace industryInternational Journal of Physical Distribution and Logistics Management.  35:6-19. 2005
    2004 Intra, Extra, and Internets in Franchise Network OrganizationsJournal of Business-to-Business Marketing.  11:103-129. 2004
    2004 Encouraging future helping behaviors: The role of student-faculty relationships in higher education marketingJournal of Marketing for Higher Education.  13:127-157. 2004
    2002 A Theory and Model of Business Alliance SuccessJournal of Relationship Marketing.  1:17-35. 2002
    2001 Social exchange theory and research on business-to-business relational exchangeJournal of Business-to-Business Marketing.  8:1-36. 2001

    Chapter

    Year Title Altmetric
    2019 Hops 2019

    Teaching Activities

  • EC211 - Principles of Macroeconomics (Spring Term 2017)
  • HC114 - Honors Seminar in Business (Fall Term 2016)
  • HC114 - Honors Seminar in Business (Fall Term 2017)
  • HC114 - Honors Seminar in Business (Fall Term 2018)
  • HC114 - Honors Seminar in Business (Fall Term 2019)
  • HC114 - Honors Seminar in Business (Fall Term 2019)
  • HC114 - Honors Seminar in Business (Fall Term 2020)
  • HC114 - Honors Seminar in Business (Fall Term 2020)
  • HC114 - Honors Seminar in Business (Fall Term 2021)
  • HC114 - Honors Seminar in Business (Fall Term 2021)
  • MBA652 - Sales Management (Summer Term 2018)
  • MBA652 - Sales Management (Summer Term 2018)
  • MK303 - Basic Marketing (Fall Term 2015)
  • MK303 - Basic Marketing (Fall Term 2015)
  • MK303 - Basic Marketing (Spring Term 2021)
  • MK303 - Basic Marketing (Spring Term 2022)
  • MK401 - Social Media in Marketing (Summer Term 2020)
  • MK408 - Marketing Research (Summer Term 2018)
  • MK425 - Advanced Professional Selling (Fall Term 2020)
  • MK425 - Advanced Professional Selling (Spring Term 2016)
  • MK425 - Advanced Professional Selling (Spring Term 2017)
  • MK425 - Advanced Professional Selling (Spring Term 2018)
  • MK425 - Advanced Professional Selling (Spring Term 2019)
  • MK425 - Advanced Professional Selling (Spring Term 2020)
  • MK440 - Small Business Consulting/Res (Fall Term 2016)
  • MK440 - Small Business Consulting/Res (Fall Term 2017)
  • MK450 - Strategic Marketing (Spring Term 2019)
  • MK490 - Special Topics in Marketing (Fall Term 2016)
  • MK499 - Directed Readings in Marketing (Fall Term 2017)
  • MK499 - Directed Readings in Marketing (Spring Term 2018)
  • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Texas Tech University 2001
  • Awards And Honors

  • Award, 2003
  • Full Name

  • Mike Wittmann