Positions

Selected Publications

Academic Article

Year Title Altmetric
2019 Country-of-origin and brand positioning for health care servicesInternational Journal of Pharmaceutical and Healthcare Marketing.  13:183-199. 2019
2018 Is Store or Service Satisfaction More Important to Customer Loyalty?Marketing Management2018
2018 Price and quality value influences on discount retail customer satisfaction and loyaltyJournal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior.  31:21-39. 2018
2016 Provider and relational determinants of customer solution performanceIndustrial Marketing Management.  56:14-23. 2016
2015 Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)Journal of Historical Research in Marketing.  7:584-592. 2015
2015 Managing Strategic Supplier Relationships: Antecedents and OutcomesJournal of Business and Industrial Marketing.  30:129-138. 2015
2015 Managing strategic supplier relationships: Antecedents and outcomesJournal of Business and Industrial Marketing.  30:129-138. 2015
2015 Understanding the Causes of Retail Product ReturnsInternational Journal of Retail & Distribution Management.  14:1182-1202. 2015
2015 Understanding the causes of retail product returnsInternational Journal of Retail and Distribution Management.  43:1182-1202. 2015
2014 An Assessment of Needed Sales Management Skills (Nominated for the Marvin Jolson Award for Best Contribution to Selling and Sales Management)Journal Of Personal Selling & Sales Management.  34:206-222. 2014
2014 An assessment of needed sales management skillsJournal of Personal Selling and Sales Management.  34:206-222. 2014
2013 Generation Y values and lifestyle segmentsJournal of Consumer Marketing.  30:597-606. 2013
2013 Shopping behaviour and satisfaction outcomesJournal of Marketing Management.  29:1609-1630. 2013
2013 The influence of cognitive dissonance on retail product returnsPsychology and Marketing.  30:724-735. 2013
2013 Environmental and organizational influences on magnet hospital recognitionJournal of Healthcare Management.  58. 2013
2013 Environmental and organizational influences on magnet hospital recognition.Journal of Healthcare Management.  58. 2013
2013 Online Product Search and Purchase Behavior of Generation YAtlantic Marketing Journal.  2:76-90. 2013
2013 Shopping Behavior and Satisfaction OutcomesJournal of Marketing Management.  29:1609-1630. 2013
2013 The Influence of Cognitive Dissonance on Retail Product ReturnsPsychology and Marketing.  30:724-735. 2013
2012 Early schools of marketing thought and marketplace evolutionJournal of Historical Research in Marketing.  4:190-206. 2012
2011 Physician and practice characteristics associated with longitudinal increases in electronic health records adoptionJournal of Healthcare Management.  56:183-197. 2011
2010 Strategic plan quality, implementation capability, and firm performanceAcademy of Strategic Management Journal.  9:63-82. 2010
2010 An update on the status of sales management trainingJournal of Personal Selling and Sales Management.  30:319-326. 2010
2010 Reverse logistics capabilities: Antecedents and cost savingsInternational Journal of Physical Distribution and Materials Management.  40:228-246. 2010
2010 Management perspectives of high technology strategic alliance outcomesJournal of Strategy and Management.  3:4-19. 2010
2010 Adaptation of marketing mix elements in international marketsJournal of Global Marketing.  23:65-79. 2010
2010 Alfred P. Sloan’s 1921 repositioning strategyJournal of Historical Research in Marketing.  2:426-442. 2010
2010 An Update on the Status of Sales Management TrainingJournal Of Personal Selling & Sales Management.  30:319-326. 2010
2010 Predictors of physician satisfaction among electronic health record system users.Journal for Healthcare Quality.  32:35-41. 2010
2010 Reverse Logistics Capabilities: Antecedents and Cost SavingsInternational Journal Of Physical Distribution And Logistics Management.  40:228-246. 2010
2009 The role of information technology usage in physician practice satisfactionHealth Care Management Review.  34:364-371. 2009
2009 Response quality in consumer satisfaction researchJournal of Consumer Marketing.  26:232-240. 2009
2009 A review and synthesis of demand management, capacity management and performance in health-care servicesInternational Journal of Management Reviews.  11:149-174. 2009
2009 Development and test of new dimensions of altruistic buying behaviorJournal of Consumer Marketing.  26:185-199. 2009
2009 A Review and Synthesis of Demand Management, Capacity Management and Performance in Health Care ServicesInternational Journal of Management Reviews.  11:149-174. 2009
2009 Industrial buyer complaint actions and future complaint intentionsJournal Of Business And Economic Perspectives.  16:59-72. 2009
2008 Using volume flexible strategies to improve customer satisfaction and performance in health care servicesJournal of Services Marketing.  22:188-197. 2008
2008 The evolution of rural hospitals viewed through a population ecology frameworkHealth Marketing Quarterly.  23:33-48. 2008
2008 Segmenting business-to-business markets: A micro-macro linking methodologyJournal of Business and Industrial Marketing.  23:170-177. 2008
2008 A Review of the Role of Satisfaction, Quality, and Value on Firm PerformanceJournal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior.  21:80-98. 2008
2008 Using Volume Flexible Strategies to Improve Customer Satisfaction and Performance in Health Care ServicesJournal of Services Marketing.  22:188-197. 2008
2007 Factors influencing successful buyer-seller relationshipsJournal of Business Research.  60:1234-1242. 2007
2007 Market, industry, and company influences on global product standardizationInternational Marketing Review.  24:678-694. 2007
2007 "Buy national" and altruistic market segmentsJournal of Global Marketing.  20:73-87. 2007
2006 A resource-based view of partnership strategies in health care organizationsJournal of hospital marketing.  17:45-65. 2006
2006 Altruism and consumer purchase behaviorJournal of International Consumer Marketing.  19:107-130. 2006
2006 Under the influence: How does patient satisfaction affect survey response and completion rates?Marketing Health Services.  26:20-25. 2006
2006 Managerial Perceptions on Volume Flexible Strategies and Performance in Health Care ServicesManagement Research News.  29:228-241. 2006
2006 Managerial perceptions on volume flexible strategies and performance in health care servicesManagement Research News.  29:228-241. 2006
2006 Under the Influence: How Does Satisfaction With Health Services Affect Survey and Completion Rates?Marketing Health Services.  26:20-25. 2006
2005 A New Perspective on Supply and Demand: Operational Challenges, Strategies and Opportunities in Health Care Service DeliveryAPICS Magazine.  33-37. 2005
2004 Volume flexible strategies in health services: A research frameworkProduction And Operations Management.  13:230-244. 2004
2004 The impact of structure and process attributes on satisfaction and behavioral intentionsJournal of Services Marketing.  18:114-121. 2004
2004 Critical competitive methods, generic strategies, and firm performanceInternational Journal of Bank Marketing.  22:43-64. 2004
2004 The Influence of Time on Changes in Health Status and Patient SatisfactionHealth Care Management Review.  29:1-9. 2004
2004 The influence of time on changes in health status and patient satisfactionHealth Care Management Review.  29:240-248. 2004
2004 Volume Flexibility Strategies in Health Services: A Research FrameworkProduction And Operations Management.  13:230-244. 2004
2003 Improving health outcomes through patient empowermentJournal of hospital marketing.  15:45-59. 2003
2003 The influence of mass communication and time on satisfaction and loyaltyJournal of Services Marketing.  17:589-608. 2003
2003 The satisfaction scoreMarketing Health Services.  23:28-32. 2003
2003 Corporate and Individual Influences on Managers' Social OrientationJournal of Business Ethics.  46:1-11. 2003
2003 A Model of Factors That Influence Global Product StandardizationJournal of Leadership and Organizational Studies.  10:64-72. 2003
2003 Altruism and Global Product ChoiceJournal of Asia Pacific Marketing.  2:44-64. 2003
2003 Corporate and Individual Characteristics on Managers' Social OrientationJournal of Business Ethics.  46:1-11. 2003
2003 Motives for Foreign Direct Investment in the United StatesThunderbird International Business Review.  45:275-288. 2003
2002 The impact of gender differences on change in satisfaction over timeJournal of Consumer Marketing.  19:12-23. 2002
2002 Skill and resource based competitive methods: Impact on firm performanceJournal of Services Marketing.  16:113-124. 2002
2002 Development of a General Business Model for Competitiveness Within the Biotech IndustryJournal of Global Competitiveness.  10:189-205. 2002
2002 New Generation Cooperatives: An Opportunity for Business ExpansionBusiness Xpansion Journal.  40-46. 2002
2002 Using Complaint Behaviors to Improve Quality Through the Structure and Process of Service DeliveryJournal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior.  15:2002. 2002
2001 What happens to patient satisfaction and behavioral intentions over time?Journal of Professional Services Marketing.  23:27-37. 2001
2001 Time does not heal all wounds. Patients report lower satisfaction levels as time goes by.Marketing Health Services.  21:10-14. 2001
2001 Research in the Classroom as a Tool for TeachingMarketing Educator.  10. 2001
2001 Strategic Combinations and their Evolution in the Global MarketplaceThunderbird International Business Review.  43:525-534. 2001
2001 The impact of multiple strategic marketing processes on financial performanceJournal of Strategic Marketing.  9:165-191. 2001
2001 The role of complaint management in the service recovery processJoint Commission Journal on Quality Improvement.  27:278-286. 2001
2001 Time Does Not Heal All WoundsMarketing Health Services.  10-15. 2001
2001 Time does not heal all wounds: Patients report lower satisfaction levels as time goes byMarketing Health Services.  21:11-15. 2001
2000 Should You Increase Sales Promotion or Add Sales People?Marketing Communication Classics.  18:259-263. 2000
1999 The Concentration of Career Research Productivity Among Marketing Academicians: Implications for Faculty EvaluationMarketing Education Review.  9. 1999
1999 The Impact of Country of Origin on Product Choice: A Developing Country PerspectiveJournal Of Practical Global Business.  1:18-40. 1999
1999 The Impact of Strategic Management Sophistication on Firm PerformanceJournal Of Business And Economic Studies.  5:19-35. 1999
1998 Career research productivity patterns of marketing academiciansJournal of Business Research.  42:75-86. 1998
1998 Civilian and Defense Research and Development Funding in Six Major EconomiesInternational Journal Of Business.  3:19-38. 1998
1998 Sources of referral information: A marketing analysis of physician behaviorHealth Care Management Review.  23:76-86. 1998
1997 A taxonomy of countries based on inventive activityInternational Marketing Review.  14:445-460. 1997
1997 Modeling Industrial Buyer Complaints: Implications for Satisfying and Saving CustomersJournal Of Marketing Theory & Practice.  5:12-22. 1997
1997 Vendor Relationships As Predictors of Organizational Buyer ComplaintResponse StylesJournal of Business Research.  40:65-77. 1997
1996 The perceived effectiveness of marketer responses to industrial buyer complaints: Suggestions for improved vendor performance and customer loyaltyJournal of Business and Industrial Marketing.  11:77-89+3. 1996
1996 Utilization of information sources by the elderly: An empirical investigationJournal of hospital marketing.  10:101-115. 1996
1996 Encouraging "friendly" complaint behavior in industrial markets: Preventing a loss of customers and reputationIndustrial Marketing Management.  25:271-281. 1996
1995 Cultivating loyal patientsJournal of health care marketing.  15:50-53. 1995
1995 The Industrial Buyer Complaint Process: An Ethnography of Finding and Fixing Vendor MistakesJournal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior.  8:1-10. 1995
1994 Characteristics of the salesforce in the us healthcare service industry: A comparative study of selling professional ServicesJournal of Services Marketing.  8:36-49. 1994
1994 Financially Integrated Marketing Strategy: A Proposed ModelJournal Of Marketing Theory & Practice.  2:70-76. 1994
1994 Is the U.S. Innovative? A Crossnational Study of Patent ActivityManagement International Review.  34:67-78. 1994
1994 Mail surveys: A linear programming solutionJournal of Business Research.  29:39-45. 1994
1993 Segmenting the Elderly Market: An Empirical Analysis of Identifiable GroupingsJournal of Marketing Management.  3:36-44. 1993
1992 Challenges and opportunities for personal sellingJournal of health care marketing.  12:26-32. 1992
1992 Power usage in the channel: Perceptions by personnel level within the organizationJournal Of Marketing Channels.  1:31-50. 1992
1992 Health care seeking behavior of the elderly: An empirical investigationJournal of ambulatory care marketing.  5:49-57. 1992
1992 Identifying and Understanding the Energy Conservation Consumer: A Macromarketing Systems ApproachJournal Of Macromarketing.  12:5-15. 1992
1992 Improving Customer Service in the Admission Process: A Survey of Public and Private InstitutionsJournal of College Admissions.  137:13-17. 1992
1992 Power Usage in the Channel: Perceptions by Personnel Level Within the OrganizationJournal Of Marketing Channels.  5:49-57. 1992
1991 Personal selling in health care organizations: A status reportJournal of health care marketing.  11:19-27. 1991
1991 Utilization of Sales Management Knowledge: An Analysis of JPSSM 1980-1988Journal Of Personal Selling & Sales Management.  11:1-9. 1991
1991 Utilization of sales management knowledge and identification of contributors: An analysis of JPSSM 1980-1990Journal of Personal Selling and Sales Management.  11:5-13. 1991
1990 Attributes and perceived benefits of women’s health care servicesJournal of hospital marketing.  4:33-47. 1990
1990 Factors influencing pursuit off the mba degree: A student and employer perspectiveJournal of Marketing for Higher Education.  2:87-96. 1990
1989 Communication Between Sales and Product Management: A Chance for ImprovementJournal Of Personal Selling & Sales Management.  9:66. 1989
1989 Costs and benefits of selected response inducement techniques in mail survey researchJournal of Business Research.  19:67-79. 1989
1989 Industrial Distribution Options: Trade-Offs to ConsiderIndustrial Marketing Management.  18:357-361. 1989
1989 Industrial distribution options: Trade-offs to considerIndustrial Marketing Management.  18:155-161. 1989
1989 Should you increase sales promotion or add salespeople?Industrial Marketing Management.  18:259-263. 1989
1988 Managing marketing’s return in health careJournal of hospital marketing.  2:163-175. 1988
1988 IMPACT OF TRADE DEALS ON INVENTORIES.Sam Advanced Management Journal.  53:39-42. 1988
1988 Improving service quality in the health care settingJournal of health care marketing.  8:63-66. 1988
1988 Identify and fulfill customer service expectationsIndustrial Marketing Management.  17:273-276. 1988
1988 Just Noticeable Difference: The Marketplace Experience of General MotorsJournal Of Business Strategies.  5:93-103. 1988
1988 MARKETING AND MANUFACTURING CONFLICT: SOURCES AND RESOLUTION.Production and Inventory Management Journal.  29:56-60. 1988
1988 Selling from 1900 to 1949: A historical perspectiveJournal of Personal Selling and Sales Management.  8:11-21. 1988
1988 Textbook Satisfaction: A Preliminary Examination of the Student PerspectiveJournal of Marketing Education.  10:29-33. 1988
1988 The Consumer Perspective on Business School EvaluationJournal of Marketing for Higher Education.  1:109-131. 1988
1988 The Lessons of Branding: What the Japanese Don't KnowFocus on Management.  1. 1988
1987 An Examination of the Effects of Trade Incentives on Logistical Performance in a Consumer Products Distribution ChannelJournal Of Business Logistics.  8:1-28. 1987
1987 Breakeven analysis with semifixed costsIndustrial Marketing Management.  16:35-41. 1987
1987 Identifying and Resolving Interorganizational Conflict Within a Strategic Planning Format: The Marketing-Manufacturing InterfaceJournal of Business Strategy.  21:1-15. 1987
1987 Selling before 1900: A historical perspectiveJournal of Personal Selling and Sales Management.  7:1-7. 1987
1987 Short term promotion: Appropriate for health care?Health Marketing Quarterly.  5:63-74. 1987
1987 Switching from reps to direct salespeopleIndustrial Marketing Management.  16:169-172. 1987
1987 The Side Effects of IncentivesIndustrial Marketing Digest.  12:101-106. 1987
1986 Put Yourself In The Place of the Consumer to Sell Your ProductBirmingham Business Journal.  37-38. 1986
1986 Textbook Satisfaction: A Preliminary Examination of the Student PerspectiveJournal of Management Education.  10:29-33. 1986
1982 Small Business Instruction - A Case For SpecificsBusiness Education Forum.  30-31. 1982

Chapter

Year Title Altmetric
2016 History of selling and sales management.  225-238. 2016

Teaching Activities

  • MBA651 - Marketing Strategy (Fall Term 2019) 2019
  • MBA651 - Marketing Strategy (Fall Term 2019) 2019
  • MBA651 - Marketing Strategy (Fall Term 2019) 2019
  • MBA651 - Marketing Strategy (Summer Term 2019) 2019
  • MBA651 - Marketing Strategy (Summer Term 2019) 2019
  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • BUS300 - Intro to Leadership Seminar (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Summer Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • BUS300 - Intro to Leadership Seminar (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2017) 2017
  • MBA651 - Marketing Strategy (Fall Term 2017) 2017
  • BUS305 - Professional Development (Fall Term 2017) 2017
  • MBA651 - Marketing Strategy (Summer Term 2017) 2017
  • MBA651 - Marketing Strategy (Spring Term 2017) 2017
  • MBA651 - Marketing Strategy (Spring Term 2017) 2017
  • MBA651 - Marketing Strategy (Spring Term 2017) 2017
  • AH714 - Mktg Strategy and Research (Fall Term 2016) 2016
  • BUS305 - Professional Development (Fall Term 2016) 2016
  • MBA651 - Marketing Strategy (Summer Term 2016) 2016
  • MBA651 - Marketing Strategy (Spring Term 2016) 2016
  • MBA651 - Marketing Strategy (Spring Term 2016) 2016
  • MBA691 - Independent Study (Spring Term 2016) 2016
  • AH714 - Mktg Strategy and Research (Fall Term 2015) 2015
  • MBA651 - Marketing Strategy (Fall Term 2015) 2015
  • MBA654 - International Marketing (Fall Term 2015) 2015
  • MBA651 - Marketing Strategy (Summer Term 2015) 2015
  • MBA651 - Marketing Strategy (Spring Term 2015) 2015
  • MBA651 - Marketing Strategy (Spring Term 2015) 2015
  • MBA651 - Marketing Strategy (Spring Term 2015) 2015
  • AH714 - Mktg Strategy and Research (Fall Term 2014) 2014
  • MBA651 - Marketing Strategy (Fall Term 2014) 2014
  • MBA651 - Marketing Strategy (Fall Term 2014) 2014
  • MBA651 - Marketing Strategy (Summer Term 2014) 2014
  • MBA651 - Marketing Strategy (Spring Term 2014) 2014
  • MBA651 - Marketing Strategy (Spring Term 2014) 2014
  • MBA654 - International Marketing (Spring Term 2014) 2014
  • AH714 - Mktg Strategy and Research (Fall Term 2013) 2013
  • MBA651 - Marketing Strategy (Fall Term 2013) 2013
  • MBA651 - Marketing Strategy (Fall Term 2013) 2013
  • MBA651 - Marketing Policy Seminar (Summer Term 2013) 2013
  • MBA651 - Marketing Policy Seminar (Spring Term 2013) 2013
  • MBA651 - Marketing Policy Seminar (Spring Term 2013) 2013
  • MBA654 - International Marketing (Spring Term 2013) 2013
  • AH714 - Mktg Strategy and Research (Fall Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Fall Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Fall Term 2012) 2012
  • MBA654 - International Marketing (Summer Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Spring Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Spring Term 2012) 2012
  • MBA654 - International Marketing (Spring Term 2012) 2012
  • AH714 - Mktg Strategy and Research (Fall Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Fall Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Fall Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Summer Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Spring Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Spring Term 2011) 2011
  • MBA654 - International Marketing (Spring Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Fall Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Fall Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Summer Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Spring Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Spring Term 2010) 2010
  • MBA654 - International Marketing (Spring Term 2010) 2010
  • AH703 - Philosophy of Science (Fall Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Fall Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Fall Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Summer Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Spring Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Spring Term 2009) 2009
  • MBA654 - International Marketing (Spring Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Summer Term 2008) 2008
  • MBA651 - Marketing Policy Seminar (Spring Term 2008) 2008
  • MBA654 - International Marketing (Spring Term 2008) 2008
  • MK450 - Strategic Marketing (Spring Term 2008) 2008
  • AH714 - Mktg Strategy and Research (Fall Term 2007) 2007
  • MBA651 - Marketing Policy Seminar (Fall Term 2007) 2007
  • MBA651 - Marketing Policy Seminar (Fall Term 2007) 2007
  • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Michigan State University 1985
  • Master of Business Administration in Business Administration, Management and Operations, Eastern Michigan University 1973
  • Bachelor of Business in Marketing, Eastern Michigan University 1972
  • Full Name

  • Thomas Powers