Positions

Selected Publications

Academic Article

Year Title Altmetric
2021 Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought.  European Journal of Marketing.  2021
2021 R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives.  Industrial Marketing Management.  92:111-121. 2021
2020 Strategic orientations and participation intentions for technical standardisation.  Technology Analysis and Strategic Management.  32:881-894. 2020
2020 A Moderated Mediation Model Linking Entrepreneurial Orientation to Strategic Alliance Performance 2020
2019 Does eco-innovation lift firm value? The contingent role of institutions in emerging markets.  Journal of Business and Industrial Marketing.  34:1763-1778. 2019
2019 Green innovation and brand equity: moderating effects of industrial institutions.  Asia Pacific Journal of Management.  2019
2018 Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance.  Journal of the Academy of Marketing Science.  46:1014-1031. 2018
2018 Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management.  Journal of Business Research.  90:1-13. 2018
2017 Government role, governance mechanisms, and foreign partner opportunism in IJVs.  Journal of Business Research.  76:98-107. 2017
2017 The effect of knowledge breadth and depth on new product performance 2017
2016 Governing local supplier opportunism in China: Moderating role of institutional forces.  Journal of Operations Management.  46:84-94. 2016
2016 Contract governance and buyer-supplier conflict: The moderating role of institutions.  Journal of Operations Management.  41:12-24. 2016
2016 The Firm Level and Relational Determinants of Customer Solution Performance.  Industrial Marketing Management.  56:14-23. 2016
2014 Are relational ties always good for knowledge acquisition? Buyer-supplier exchanges in China.  Journal of Operations Management.  32:88-98. 2014
2014 The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China.  Journal of the Academy of Marketing Science.  42:581-595. 2014
2013 New Product Development Speed vs. Innovativeness: The Contingent Impact of Institutional and Market Environments.  Journal of Business Research.  66:2355-2362. 2013
2012 Network-based market knowledge and product innovativeness.  Marketing Letters.  23:309-324. 2012
2012 Antecedents of customer loyalty: An empirical synthesis and reexamination.  Journal of Retailing and Consumer Services.  19:150-158. 2012
2011 Assessing quality perception of private labels: Intransient cues and consumer characteristics.  Journal of Consumer Marketing.  28:448-458. 2011
2011 When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics.  Industrial Marketing Management.  40:561-568. 2011
2011 Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation.  Journal of Business Research.  64:220-226. 2011
2011 Emotional intelligence in marketing exchanges.  Journal of Marketing.  75:78-95. 2011
2011 The effects of business and political ties on firm performance: Evidence from China.  Journal of Marketing.  75:1-15. 2011
2010 Product difficulty incongruity and consumer evaluations of brand extensions.  Journal of Retailing and Consumer Services.  17:340-348. 2010
2009 Bundling as a new product introduction strategy: The role of brand image and bundle features.  Journal of Retailing and Consumer Services.  16:367-376. 2009
2009 Alliance-based new product development success: The role of formalization in exploration and exploitation contexts.  Journal of Business-to-Business Marketing.  16:242-275. 2009
2009 Explaining Success in New Product Development Alliances: Distinguishing between Exploration and Exploitation Strategy and the Moderating Role of Formalization.  Journal of Business-to-Business Marketing.  16:245-275. 2009
2007 Partitioning or bundling? perceived fairness of the surcharge makes a difference.  Psychology and Marketing.  24:1025-1041. 2007
2007 The effect of price discount and product complementarity on consumer evaluations of bundle components.  Journal of Marketing Theory and Practice.  15:53-64. 2007
2007 Parental style and adolescent influence in family consumption decisions: An integrative approach.  Journal of Business Research.  60:672-680. 2007
2007 Parental Style and Adolescent's Influence in Family Consumption Decisions.  Journal of Business Research.  60:672-680. 2007
2007 The Subjective Well-Being of Nations: A Role for Marketing?.  Journal of Macromarketing.  27:360-369. 2007
2006 The mediating role of communication in interorganizational channels.  Journal of Marketing Channels.  13:51-80. 2006
2006 Do exchange hazards always foster relational governance? An empirical test of the role of communication.  International Journal of Research in Marketing.  23:63-77. 2006
2006 Mixed-Joint or Mixed-Leader Bundle? The Framing Effects of Price Discount on Bundle Evaluations.  Marketing Management Journal.  16:125-36. 2006
2005 Understanding the mechanism and determinants of compromise effects.  Psychology and Marketing.  22:591-609. 2005

Teaching Activities

  • MBA690 - Directed Study (Summer Term 2020) 2020
  • MK416 - International Marketing (Summer Term 2020) 2020
  • MK416 - International Marketing (Summer Term 2020) 2020
  • MK416 - International Marketing (Spring Term 2020) 2020
  • MBA690 - Directed Study (Spring Term 2020) 2020
  • MK416 - International Marketing (Spring Term 2020) 2020
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Summer Term 2019) 2019
  • MK416 - International Marketing (Summer Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MBA690 - Directed Study (Fall Term 2018) 2018
  • MK416 - International Marketing (Fall Term 2018) 2018
  • MK416 - International Marketing (Fall Term 2018) 2018
  • MBA690 - Directed Study (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MBA690 - Directed Study (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MBA690 - Directed Study (Spring Term 2018) 2018
  • MBA690 - Directed Study (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MBA690 - Directed Study (Fall Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2017) 2017
  • MK416 - International Marketing (Summer Term 2017) 2017
  • MK416 - International Marketing (Summer Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Summer Term 2016) 2016
  • MK416 - International Marketing (Summer Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2015) 2015
  • MK416 - International Marketing (Fall Term 2015) 2015
  • MK416 - International Marketing (Summer Term 2015) 2015
  • MK416 - International Marketing (Summer Term 2015) 2015
  • MK416 - International Marketing (Spring Term 2015) 2015
  • MK416 - International Marketing (Spring Term 2015) 2015
  • MK416 - International Marketing (Fall Term 2014) 2014
  • MK416 - International Marketing (Fall Term 2014) 2014
  • MK416 - International Marketing (Summer Term 2014) 2014
  • MK416 - International Marketing (Spring Term 2014) 2014
  • MK416 - International Marketing (Fall Term 2013) 2013
  • MK416 - International Marketing (Fall Term 2013) 2013
  • IB495 - Business Study Abroad (Summer Term 2013) 2013
  • MK416 - International Marketing (Spring Term 2013) 2013
  • MK416 - International Marketing (Spring Term 2013) 2013
  • MK416 - International Marketing (Fall Term 2012) 2012
  • MK416 - International Marketing (Fall Term 2012) 2012
  • MK416 - International Marketing (Spring Term 2012) 2012
  • MK416 - International Marketing (Spring Term 2012) 2012
  • MBA690 - Topics in Systems Security (Fall Term 2011) 2011
  • MK416 - International Marketing (Fall Term 2011) 2011
  • MK416 - International Marketing (Fall Term 2011) 2011

    • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Virginia Polytechnic Institute and State University 2004

    • Awards And Honors

    Full Name

  • Shibin Sheng