Shibin Sheng

Shibin Sheng
Professor

Professor (P), Mktg, Ind Distr, & Econ , Collat School of Business

Overview

Shibin Sheng is Professor of Marketing at University of Alabama at Birmingham. His research interests include marketing strategy in emerging markets and institutional theory. He has published numerous papers in leading marketing and management journals such as Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, British Journal of Management, Journal of Business Research, International Journal of Research in Marketing, Industrial Marketing Management, Marketing Letters, Psychology and Marketing, and others.

Selected Publications

Academic Article

Year	Title	Altmetric
2022	Tie Strength Dispersion and Alliance Portfolio Performance: The Moderating Effects of CEOs’ Political and International Experience 2022
2021	Brand co-creation in tourism industry: The role of guide-tourist interaction 2021
2021	A Moderated Mediation Model Linking Entrepreneurial Orientation to Strategic Alliance Performance 2021
2021	Cross-level interpersonal ties and IJV innovation: Evidence from China. Journal of Business Research. 134:618-630. 2021
2021	Green innovation and brand equity: moderating effects of industrial institutions. Asia Pacific Journal of Management. 38:573-602. 2021
2021	Deterring Unethical Behaviors in Marketing Channels: The Role of Distributor Whistleblowing. Journal of Business Ethics. 2021
2021	Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought. European Journal of Marketing. 55:1873-1900. 2021
2021	R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives. Industrial Marketing Management. 92:111-121. 2021
2020	Strategic orientations and participation intentions for technical standardisation. Technology Analysis and Strategic Management. 32:881-894. 2020
2019	Does eco-innovation lift firm value? The contingent role of institutions in emerging markets. Journal of Business and Industrial Marketing. 34:1763-1778. 2019
2018	Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance. Journal of the Academy of Marketing Science. 46:1014-1031. 2018
2018	Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management. Journal of Business Research. 90:1-13. 2018
2017	Government role, governance mechanisms, and foreign partner opportunism in IJVs. Journal of Business Research. 76:98-107. 2017
2017	The effect of knowledge breadth and depth on new product performance 2017
2016	Governing local supplier opportunism in China: Moderating role of institutional forces. Journal of Operations Management. 46:84-94. 2016
2016	Provider and relational determinants of customer solution performance. Industrial Marketing Management. 56:14-23. 2016
2016	Contract governance and buyer-supplier conflict: The moderating role of institutions. Journal of Operations Management. 41:12-24. 2016
2016	The Firm Level and Relational Determinants of Customer Solution Performance. Industrial Marketing Management. 56:14-23. 2016
2014	The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China. Journal of the Academy of Marketing Science. 42:581-595. 2014
2014	Are relational ties always good for knowledge acquisition? Buyer-supplier exchanges in China. Journal of Operations Management. 32:88-98. 2014
2013	New Product Development Speed vs. Innovativeness: The Contingent Impact of Institutional and Market Environments. Journal of Business Research. 66:2355-2362. 2013
2012	Network-based market knowledge and product innovativeness. Marketing Letters. 23:309-324. 2012
2012	Antecedents of customer loyalty: An empirical synthesis and reexamination. Journal of Retailing and Consumer Services. 19:150-158. 2012
2011	Assessing quality perception of private labels: Intransient cues and consumer characteristics. Journal of Consumer Marketing. 28:448-458. 2011
2011	When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics. Industrial Marketing Management. 40:561-568. 2011
2011	Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation. Journal of Business Research. 64:220-226. 2011
2011	Emotional intelligence in marketing exchanges. Journal of Marketing. 75:78-95. 2011
2011	The effects of business and political ties on firm performance: Evidence from China. Journal of Marketing. 75:1-15. 2011
2010	Product difficulty incongruity and consumer evaluations of brand extensions. Journal of Retailing and Consumer Services. 17:340-348. 2010
2009	Bundling as a new product introduction strategy: The role of brand image and bundle features. Journal of Retailing and Consumer Services. 16:367-376. 2009
2009	Alliance-based new product development success: The role of formalization in exploration and exploitation contexts. Journal of Business-to-Business Marketing. 16:242-275. 2009
2009	Explaining Success in New Product Development Alliances: Distinguishing between Exploration and Exploitation Strategy and the Moderating Role of Formalization. Journal of Business-to-Business Marketing. 16:245-275. 2009
2007	Partitioning or bundling? perceived fairness of the surcharge makes a difference. Psychology and Marketing. 24:1025-1041. 2007
2007	The effect of price discount and product complementarity on consumer evaluations of bundle components. Journal of Marketing Theory and Practice. 15:53-64. 2007
2007	Parental style and adolescent influence in family consumption decisions: An integrative approach. Journal of Business Research. 60:672-680. 2007
2007	Parental Style and Adolescent's Influence in Family Consumption Decisions. Journal of Business Research. 60:672-680. 2007
2007	The Subjective Well-Being of Nations: A Role for Marketing?. Journal of Macromarketing. 27:360-369. 2007
2006	The mediating role of communication in interorganizational channels. Journal of Marketing Channels. 13:51-80. 2006
2006	Do exchange hazards always foster relational governance? An empirical test of the role of communication. International Journal of Research in Marketing. 23:63-77. 2006
2006	Mixed-Joint or Mixed-Leader Bundle? The Framing Effects of Price Discount on Bundle Evaluations. Marketing Management Journal. 16:125-36. 2006
2005	Understanding the mechanism and determinants of compromise effects. Psychology and Marketing. 22:591-609. 2005