Overview

  • Shibin Sheng is Professor of Marketing at University of Alabama at Birmingham. His research interests include marketing strategy in emerging markets and institutional theory. He has published numerous papers in leading marketing and management journals such as Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, British Journal of Management, Journal of Business Research, International Journal of Research in Marketing, Industrial Marketing Management, Marketing Letters, Psychology and Marketing, and others.

    • Selected Publications

    Academic Article

    Year Title Altmetric
    2021 A Moderated Mediation Model Linking Entrepreneurial Orientation to Strategic Alliance Performance 2021
    2021 Cross-level interpersonal ties and IJV innovation: Evidence from China.  Journal of Business Research.  134:618-630. 2021
    2021 Green innovation and brand equity: moderating effects of industrial institutions.  Asia Pacific Journal of Management.  38:573-602. 2021
    2021 Deterring Unethical Behaviors in Marketing Channels: The Role of Distributor Whistleblowing.  Journal of Business Ethics.  2021
    2021 Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought.  European Journal of Marketing.  55:1873-1900. 2021
    2021 R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives.  Industrial Marketing Management.  92:111-121. 2021
    2021 Tie Strength Dispersion and Alliance Portfolio Performance: The Moderating Effects of CEOs’ Political and International Experience 2021
    2020 Strategic orientations and participation intentions for technical standardisation.  Technology Analysis and Strategic Management.  32:881-894. 2020
    2019 Does eco-innovation lift firm value? The contingent role of institutions in emerging markets.  Journal of Business and Industrial Marketing.  34:1763-1778. 2019
    2018 Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance.  Journal of the Academy of Marketing Science.  46:1014-1031. 2018
    2018 Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management.  Journal of Business Research.  90:1-13. 2018
    2017 Government role, governance mechanisms, and foreign partner opportunism in IJVs.  Journal of Business Research.  76:98-107. 2017
    2017 The effect of knowledge breadth and depth on new product performance 2017
    2016 Governing local supplier opportunism in China: Moderating role of institutional forces.  Journal of Operations Management.  46:84-94. 2016
    2016 Provider and relational determinants of customer solution performance.  Industrial Marketing Management.  56:14-23. 2016
    2016 Contract governance and buyer-supplier conflict: The moderating role of institutions.  Journal of Operations Management.  41:12-24. 2016
    2016 The Firm Level and Relational Determinants of Customer Solution Performance.  Industrial Marketing Management.  56:14-23. 2016
    2014 The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China.  Journal of the Academy of Marketing Science.  42:581-595. 2014
    2014 Are relational ties always good for knowledge acquisition? Buyer-supplier exchanges in China.  Journal of Operations Management.  32:88-98. 2014
    2013 New Product Development Speed vs. Innovativeness: The Contingent Impact of Institutional and Market Environments.  Journal of Business Research.  66:2355-2362. 2013
    2012 Network-based market knowledge and product innovativeness.  Marketing Letters.  23:309-324. 2012
    2012 Antecedents of customer loyalty: An empirical synthesis and reexamination.  Journal of Retailing and Consumer Services.  19:150-158. 2012
    2011 Assessing quality perception of private labels: Intransient cues and consumer characteristics.  Journal of Consumer Marketing.  28:448-458. 2011
    2011 When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics.  Industrial Marketing Management.  40:561-568. 2011
    2011 Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation.  Journal of Business Research.  64:220-226. 2011
    2011 Emotional intelligence in marketing exchanges.  Journal of Marketing.  75:78-95. 2011
    2011 The effects of business and political ties on firm performance: Evidence from China.  Journal of Marketing.  75:1-15. 2011
    2010 Product difficulty incongruity and consumer evaluations of brand extensions.  Journal of Retailing and Consumer Services.  17:340-348. 2010
    2009 Bundling as a new product introduction strategy: The role of brand image and bundle features.  Journal of Retailing and Consumer Services.  16:367-376. 2009
    2009 Alliance-based new product development success: The role of formalization in exploration and exploitation contexts.  Journal of Business-to-Business Marketing.  16:242-275. 2009
    2009 Explaining Success in New Product Development Alliances: Distinguishing between Exploration and Exploitation Strategy and the Moderating Role of Formalization.  Journal of Business-to-Business Marketing.  16:245-275. 2009
    2007 Partitioning or bundling? perceived fairness of the surcharge makes a difference.  Psychology and Marketing.  24:1025-1041. 2007
    2007 The effect of price discount and product complementarity on consumer evaluations of bundle components.  Journal of Marketing Theory and Practice.  15:53-64. 2007
    2007 Parental style and adolescent influence in family consumption decisions: An integrative approach.  Journal of Business Research.  60:672-680. 2007
    2007 Parental Style and Adolescent's Influence in Family Consumption Decisions.  Journal of Business Research.  60:672-680. 2007
    2007 The Subjective Well-Being of Nations: A Role for Marketing?.  Journal of Macromarketing.  27:360-369. 2007
    2006 The mediating role of communication in interorganizational channels.  Journal of Marketing Channels.  13:51-80. 2006
    2006 Do exchange hazards always foster relational governance? An empirical test of the role of communication.  International Journal of Research in Marketing.  23:63-77. 2006
    2006 Mixed-Joint or Mixed-Leader Bundle? The Framing Effects of Price Discount on Bundle Evaluations.  Marketing Management Journal.  16:125-36. 2006
    2005 Understanding the mechanism and determinants of compromise effects.  Psychology and Marketing.  22:591-609. 2005

    Research Overview

  • B2B marketing strategy
    Buyer-supplier relationship
    Institutional theory
    Entrepreneurship

    • Teaching Overview

  • International marketing

    • Teaching Activities

  • MK416 - International Marketing (Summer Term 2021) 2021
  • MK416 - International Marketing (Summer Term 2021) 2021
  • MBA690 - Directed Study (Spring Term 2021) 2021
  • MK416 - International Marketing (Spring Term 2021) 2021
  • MK416 - International Marketing (Spring Term 2021) 2021
  • MK416 - International Marketing (Spring Term 2021) 2021
  • MK416 - International Marketing (Fall Term 2020) 2020
  • MK416 - International Marketing (Fall Term 2020) 2020
  • MK416 - International Marketing (Fall Term 2020) 2020
  • MBA690 - Directed Study (Summer Term 2020) 2020
  • MK416 - International Marketing (Summer Term 2020) 2020
  • MK416 - International Marketing (Summer Term 2020) 2020
  • MK416 - International Marketing (Spring Term 2020) 2020
  • MBA690 - Directed Study (Spring Term 2020) 2020
  • MK416 - International Marketing (Spring Term 2020) 2020
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Summer Term 2019) 2019
  • MK416 - International Marketing (Summer Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MBA690 - Directed Study (Fall Term 2018) 2018
  • MK416 - International Marketing (Fall Term 2018) 2018
  • MK416 - International Marketing (Fall Term 2018) 2018
  • MBA690 - Directed Study (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MBA690 - Directed Study (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MBA690 - Directed Study (Spring Term 2018) 2018
  • MBA690 - Directed Study (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MBA690 - Directed Study (Fall Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2017) 2017
  • MK416 - International Marketing (Summer Term 2017) 2017
  • MK416 - International Marketing (Summer Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Summer Term 2016) 2016
  • MK416 - International Marketing (Summer Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2015) 2015
  • MK416 - International Marketing (Fall Term 2015) 2015
  • MK416 - International Marketing (Summer Term 2015) 2015
  • MK416 - International Marketing (Summer Term 2015) 2015
  • MK416 - International Marketing (Spring Term 2015) 2015
  • MK416 - International Marketing (Spring Term 2015) 2015
  • MK416 - International Marketing (Fall Term 2014) 2014
  • MK416 - International Marketing (Fall Term 2014) 2014
  • MK416 - International Marketing (Summer Term 2014) 2014
  • MK416 - International Marketing (Spring Term 2014) 2014
  • MK416 - International Marketing (Fall Term 2013) 2013
  • MK416 - International Marketing (Fall Term 2013) 2013
  • IB495 - Business Study Abroad (Summer Term 2013) 2013
  • MK416 - International Marketing (Spring Term 2013) 2013
  • MK416 - International Marketing (Spring Term 2013) 2013
  • MK416 - International Marketing (Fall Term 2012) 2012
  • MK416 - International Marketing (Fall Term 2012) 2012
  • MK416 - International Marketing (Spring Term 2012) 2012
  • MK416 - International Marketing (Spring Term 2012) 2012
  • MBA690 - Topics in Systems Security (Fall Term 2011) 2011
  • MK416 - International Marketing (Fall Term 2011) 2011
  • MK416 - International Marketing (Fall Term 2011) 2011

    • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Virginia Polytechnic Institute and State University 2004

    • Awards And Honors

    Full Name

  • Shibin Sheng