Using Living Cases to Teach the Strategic Planning Process

Academic Article


  • This article describes a field-based approach to teaching students the strategic planning process. The approach uses multiple task forces or teams to develop a strategic plan for a local organization. Each team develops and coordinates its activities with the teams to analyze the “living case.” Each student participates on at least two task forces in developing the plan, which is presented to the host organization at the end of the term. The approach has been tested with several business, public health, and health administration classes. The students learn by doing, and the organizations are appreciative of the outside assistance.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Richardson WD; Ginter PM
  • Start Page

  • 269
  • End Page

  • 273
  • Volume

  • 73
  • Issue

  • 5