Strategy as simple rules: Understanding success in a rural clinic

Academic Article


  • Drawing on chaos and complexity theories, we apply the concept of "strategy as simple rules" to analyze the success of one rural health clinic. We document how such rules may emerge as success is viewed retrospectively. We describe four simple rules that emerged in this setting and explicate how our case analysis may assist other rural providers.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Lemak CH; Goodrick E
  • Start Page

  • 179
  • End Page

  • 188
  • Volume

  • 28
  • Issue

  • 2