Success of "Promotores de Salud" in identifying immigrant Latino smokers and developing quit plans



  • Many Latino immigrant smokers have demonstrated an interest in quitting. Yet they are hindered in these efforts by a lack of familiarity with and access to evidence-based treatment. Promotores de salud may be a promising approach for addressing this gap. Objective: To identify and recruit promotores, monitor attendance and completion of smoking-cessation training, and track the community-based dissemination activities undertaken by promotores. Methods: Our community-academic partnership developed and implemented a seven-session smoking-cessation training program for promotores. The training focused on identifying smokers, motivating smokers to develop quit plans, including referral to state-sponsored telephone counseling quitlines (quitline). We recorded promotores' activities, total smokers identified by each promotore, cessation plans completed, and referrals to quitlines. We used pre-printed daily activity logs to track outreach activities. Results: A total of 11 promotores completed the seven-session training. Over the course of four months, they led 48 community smoking-prevention activities and identified 320 smokers. Promotores identified 5 to 46 smokers each and referred 167 (52.1%) of all identified smokers to a quitline. Among these, promotores followed-up with 119 (71.2%) and found that 35 (29.4%) smokers developed an assisted quit plan with quitline counselors. Conclusion: Promotores can effectively identify underserved Latino smokers, link them with evidence-based cessation resources, and encourage them to develop quit plans. Promotores may also have a noteworthy impact in the enrollment rates of Latino smokers in quitlines.
  • International Standard Book Number (isbn) 13

  • 9781620810224
  • Start Page

  • 159
  • End Page

  • 171