This study takes an integrative approach to examining the effect of parental style on adolescent children's influence in family consumption decisions. The empirical results support that parental style affects both children's choice of influence strategy and their degree of influence indirectly through children's perceptions of parental power. Furthermore, both the influence strategy and the degree of influence affect children's resultant satisfaction with the decision. This suggests the lack of mediating variables in prior research may have led to the inconsistencies in the relationship between parental style and children's influence. Power relational theory appears to complement consumer socialization theory in explaining children's gains of consumer knowledge and skills from their parents. © 2007 Elsevier Inc. All rights reserved.