Until recently, accuracy in deception detection experiments was 54. ±. 10% with an accuracy ceiling of 67%. Slightly-better-than-chance accuracy findings, however, are no longer inevitable. The old accuracy ceiling has given way as recent findings documenting substantially improved levels of accuracy have accumulated and replicated. The thesis of this essay is that a theoretical shift from cue theories to a focus on contextualized communication content and persuasion accounts for the new and improved accuracy findings in deception detection research.