© 2018 The Author. Pacific Philosophical Quarterly © 2018 University of Southern California and John Wiley & Sons Ltd. In this article I offer an account of normative thought inspired by Plato's proposal in the Theaetetus that judgement is ‘speech spoken … silently.’ After arguing that force conventionalism is the speech act theory best suited for modeling dialogic inner speech, I close the article by sketching the picture of normative thought that results. Though I defend a particular theory of normative speech elsewhere, the core insights of this article can be used by other theorists as well. The arguments offered here also serve as an important step forward for the more general program of using social speech to better understand thought.