BRIDGING THE DIVIDE BETWEEN LOGISTICS AND MARKETING: FACILITATING COLLABORATIVE BEHAVIOR

Academic Article

Abstract

  • Inter-functional collaboration can significantly improve service operations. Yet, despite the compelling need to increase collaborative behavior, our understanding of how firms' logistics and marketing departments view each other and of the behavioral factors that influence inter-functional collaborative behavior is limited. This study utilizes a descriptive, interview-based approach that draws upon the Critical Incident Technique to discover nuances and insights about logisticians' and marketers' often complex interactions.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Ellinger AE; Keller SB; Hansen JD
  • Start Page

  • 1
  • End Page

  • 27
  • Volume

  • 27
  • Issue

  • 2