Sonography by the radiologist: Self-referral, turf battles, and marketing

Academic Article

Abstract

  • Competition between radiologists and nonradiologists for the performance and billing of radiologic imaging examinations is, perhaps, most pervasive in the field of diagnostic sonography [1-3]. The purpose of this article is to help radiologists understand and deal with turf battles and the self-referral of clinicians and to describe marketing analyses and strategy that can be useful when attempting to decrease competition and increase referrals.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Bree RL; Berland LL; Charboneau JW; Goldberg BB
  • Start Page

  • 231
  • End Page

  • 233
  • Volume

  • 164
  • Issue

  • 1