The Influence of Market Orientation on Firm Performance: Company and Customer Perspectives

Chapter

Abstract

  • This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
  • Keywords

  • Business & Economics
  • Digital Object Identifier (doi)

    International Standard Book Number (isbn) 10

  • 3319109502
  • International Standard Book Number (isbn) 13

  • 9783319109503