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The Influence of Market Orientation on Firm Performance: Company and Customer Perspectives
Chapter
Overview
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Identity
Overview
Abstract
This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Authors
Qu PhD, BSN, Haiyan
Kennedy, Karen
Research
Keywords
Business & Economics
Identity
Digital Object Identifier (doi)
10.1007/978-3-319-10951-0_54
International Standard Book Number (isbn) 10
3319109502
International Standard Book Number (isbn) 13
9783319109503
