Positions

Selected Publications

Academic Article

Year Title Altmetric
2011 Stakeholder Collaboration: Implications for Stakeholder Theory and Practice.  Journal of Business Ethics.  96:21-26. 2011
2010 Anatomy of a Social Partnership: Toward a Conceptual Model of Stakeholder Collaboration.  Industrial Marketing Management.  39:76-90. 2010
2010 Anatomy of a social partnership: A stakeholder perspective.  Industrial Marketing Management.  39:76-90. 2010
2010 Stakeholder collaboration: Implications for stakeholder theory and practice.  Journal of Business Ethics.  96:21-26. 2010
2009 Stakeholder relationship management in multi-sector innovations.  Journal of Relationship Marketing.  8:196-217. 2009
2009 Outsourcing services in the healthcare sector.  International Journal of Medical Marketing.  9:41-55. 2009
2009 Stakeholder Perceptions and Implications for Technology Marketing in Multi-Sector Innovations: The Case of Intelligent Transportation Systems.  International Journal of Technology Marketing.  4:129-148. 2009
2009 Stakeholder Relationship Management in Multi-Sector Innovations.  Journal of Relationship Marketing.  8:196-217. 2009
2008 Multi-Sector Innovations: A Framework for Comparative Analysis.  Business Journal for Entrepreneurs.  2008. 2008
2006 Interrelationships among key aspects of the organizational procurement process.  International Journal of Research in Marketing.  23:155-170. 2006
2006 Process heuristics in organizational buying: Starting to fill a gap.  Journal of Business Research.  59:186-194. 2006
2004 Relationships Between Government Purchasers and Business Sellers: Taxonomy and Case Studies.  Journal of Public Procurement.  4. 2004
2003 Organizational Memory: A New Perspective on the Organizational Buying Process.  Journal of Business & Industrial Marketing.  18:219-236. 2003
2003 Organizational memory: A new perspective on the organizational buying process.  Journal of Business and Industrial Marketing.  18:237-257. 2003
2002 Stakeholder analysis for multi-sector innovations.  Journal of Business and Industrial Marketing.  17:181-203. 2002
2002 Stakeholder Analysis for Multi-Sector Innovations.  Journal of Business & Industrial Marketing.  17:181-203. 2002
2001 An empirical model of professional buyers' search effort.  Journal of Business to Business Marketing.  8:55-84. 2001
1996 Situational risk in organizational buying: A basis for adaptive selling.  Industrial Marketing Management.  25:439-452. 1996
1994 Key aspects of organizational buying: conceptualization and measurement.  Journal Of The Academy Of Marketing Science.  22:160-169. 1994
1994 Aspects of consumer search for health information: A framework for structuring information problems.  Health Marketing Quarterly.  11:75-98. 1994
1993 Information Search in Industrial Purchase Decisions.  Journal of Business to Business Marketing.  1:67-102. 1993
1993 Consumer perceptions of medical information sources: an application of multidimensional scaling.  Health Marketing Quarterly.  10:83-104. 1993
1993 Patterns of Information Source Use Across Industrial Purchase Situations.  Decision Sciences.  24:457-478. 1993

Teaching Activities

  • MK303 - Basic Marketing (Summer Term 2019) 2019
  • MK312 - Retail Marketing (Summer Term 2019) 2019
  • IB495 - Business Study Abroad (Spring Term 2019) 2019
  • IB495 - Business Study Abroad (Spring Term 2019) 2019
  • MBA691 - MBA Independent Study (Spring Term 2019) 2019
  • MK303 - Basic Marketing (Spring Term 2019) 2019
  • MK303 - Basic Marketing (Spring Term 2019) 2019
  • MK303 - Basic Marketing (Spring Term 2019) 2019
  • EC460 - Economics Internship (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK445 - Marketing Internship (Fall Term 2018) 2018
  • MK445 - Marketing Internship (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Summer Term 2018) 2018
  • MK303 - Basic Marketing (Summer Term 2018) 2018
  • MK445 - Marketing Internship (Summer Term 2018) 2018
  • IB495 - Business Study Abroad (Spring Term 2018) 2018
  • IB495 - Business Study Abroad (Spring Term 2018) 2018
  • MBA691 - MBA Independent Study (Spring Term 2018) 2018
  • MK303 - Basic Marketing (Spring Term 2018) 2018
  • MK303 - Basic Marketing (Spring Term 2018) 2018
  • MK445 - Marketing Internship (Spring Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK445 - Marketing Internship (Fall Term 2017) 2017
  • EC460 - Economics Internship (Summer Term 2017) 2017
  • MK445 - Marketing Internship (Summer Term 2017) 2017
  • MK303 - Basic Marketing (Summer Term 2017) 2017
  • MK303 - Basic Marketing (Summer Term 2017) 2017
  • EC460 - Economics Internship (Spring Term 2017) 2017
  • IB495 - Business Study Abroad (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK445 - Marketing Internship (Spring Term 2017) 2017
  • EC460 - Economics Internship (Fall Term 2016) 2016
  • MK303 - Basic Marketing (Fall Term 2016) 2016
  • MK303 - Basic Marketing (Fall Term 2016) 2016
  • MK303 - Basic Marketing (Fall Term 2016) 2016
  • MK445 - Marketing Internship (Fall Term 2016) 2016
  • MK450 - Strategic Marketing (Fall Term 2016) 2016
  • MK445 - Marketing Internship (Summer Term 2016) 2016
  • MK303 - Basic Marketing (Summer Term 2016) 2016
  • MK303 - Basic Marketing (Summer Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK445 - Marketing Internship (Spring Term 2016) 2016
  • MK499 - Directed Readings in Marketing (Spring Term 2016) 2016
  • DB320 - Distribution Management (Fall Term 2015) 2015
  • MBA676 - MBA Internship (Fall Term 2015) 2015
  • MK303 - Basic Marketing (Fall Term 2015) 2015
  • MK445 - Marketing Internship (Fall Term 2015) 2015
  • MK450 - Strategic Marketing (Fall Term 2015) 2015
  • EC460 - Economics Internship (Summer Term 2015) 2015
  • MK445 - Marketing Internship (Summer Term 2015) 2015
  • MK303 - Basic Marketing (Summer Term 2015) 2015
  • MK303 - Basic Marketing (Summer Term 2015) 2015
  • DB320 - Distribution Management (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Spring Term 2015) 2015
  • MK450 - Strategic Marketing (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Fall Term 2014) 2014
  • MK303 - Basic Marketing (Fall Term 2014) 2014
  • MK303 - Basic Marketing (Fall Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Fall Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Fall Term 2014) 2014
  • MK303 - Basic Marketing (Summer Term 2014) 2014
  • MK303 - Basic Marketing (Summer Term 2014) 2014
  • MK303 - Basic Marketing (Spring Term 2014) 2014
  • MK303 - Basic Marketing (Spring Term 2014) 2014
  • MK303 - Basic Marketing (Spring Term 2014) 2014
  • MK312 - Retail Marketing (Spring Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Spring Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Spring Term 2014) 2014
  • MBA690 - Special Topics (Fall Term 2013) 2013
  • MK303 - Basic Marketing (Fall Term 2013) 2013
  • MK303 - Basic Marketing (Fall Term 2013) 2013
  • MK303 - Basic Marketing (Fall Term 2013) 2013
  • MK312 - Retail Marketing (Fall Term 2013) 2013

    • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, University of North Carolina System : Chapel Hill 1987
  • Master of Business Administration in Business Administration, Management and Operations, Michigan State University 1977

    • Awards And Honors

    Full Name

  • Michele Bunn