Positions

Selected Publications

Academic Article

Year Title Altmetric
2020 Market orientation and performance: industrial supplier and customer perspectives 2020
2014 Interprofessional Academic Health Center Leadership Development: The Case of UAB's Healthcare Leadership Academy 2014
2014 Interprofessional academic health center leadership development: The case of the University of Alabama at Birmingham's healthcare leadership academy 2014
2013 Effective Sales Management: What Do Sales People Think? 2013
2011 Primary care patient satisfaction segmentation 2011
2011 A global perspective on the current state of sales education in the college curriculum 2011
2009 A multi-level analysis of customer contact teams 2009
2008 Understanding patient satisfaction, trust, and loyalty to primary care physicians 2008
2008 What are the characteristics of an effective sales manager? An exploratory study comparing salesperson and sales manager perspectives 2008
2007 E-Procurement Adoption by Industrial Purchasing Professionals 2007
2004 Buyer-seller relationships and information sources in an e-commerce world 2004
2004 Marketers and Internal Customer Relationships: The Impact of Internal Customer Mindset on Job Outcomes 2004
2003 Implementing a Customer Orientation: Extension of Theory and Application 2003
2003 Patient Care Teams: Customer Satisfaction and Team Cohesion 2003
2003 Web-Based Cases in Strategic Marketing 2003
2002 Understanding sales manager effectiveness. Linking attributes to sales force values 2002
2002 From prisoners to apostles: A typology of repeat buyers and loyal customers in service businesses 2002
2002 Customer mind-set of employees throughout the organization 2002
2002 An exploratory study of the Internet as an industrial communication tool: Examining buyers' perceptions 2002
2002 Customer Mindset of Organization-Wide Employees 2002
2002 Enriching Our Understanding of Student Team Effectiveness 2002
2002 Understanding Sales Manager Effectiveness: The Link between the Sales Force and a Dynamic Marketplace 2002
2001 A Scale Assessing Team-Based Job Performance in a Customer-Oriented Environment 2001
2001 Descriptive and predictive analyses of industrial buyers’ use of online information for purchasing 2001
2001 Sales Management as a Writing Intensive Course 2001
1996 Integrating quality improvement tenets into the marketing curriculum 1996
1995 Psychometric Evaluation of the Hall Professionalism Scale 1995
1992 Psychological Adaptiveness and Sales Managers' Job Performance 1992

Chapter

Year Title Altmetric
2015 The Influence of Market Orientation on Firm Performance: Company and Customer Perspectives.  152-152. 2015
2012 Exploring the internal customer mind-set of marketing personnel.  89-106. 2012

Teaching Activities

  • BUS305 - Professional Development (Spring Term 2020) 2020
  • MG499 - Directed Study in Mgt (Spring Term 2020) 2020
  • BUS305 - Professional Development (Fall Term 2019) 2019
  • BUS305 - Professional Development (Fall Term 2019) 2019
  • BUS305 - Professional Development (Spring Term 2019) 2019
  • BUS305 - Professional Development (Spring Term 2019) 2019
  • BUS305 - Professional Development (Fall Term 2018) 2018
  • BUS305 - Professional Development (Spring Term 2018) 2018
  • BUS305 - Professional Development (Spring Term 2018) 2018
  • BUS305 - Professional Development (Fall Term 2017) 2017
  • BUS305 - Professional Development (Fall Term 2017) 2017
  • BUS305 - Professional Development (Spring Term 2017) 2017
  • BUS305 - Professional Development (Spring Term 2017) 2017
  • BUS305 - Professional Development (Fall Term 2016) 2016
  • BUS305 - Professional Development (Summer Term 2016) 2016
  • BUS305 - Professional Development (Summer Term 2016) 2016
  • BUS305 - Professional Development (Fall Term 2015) 2015
  • BUS305 - Professional Development (Fall Term 2015) 2015
  • MK425 - Advanced Professional Selling (Spring Term 2015) 2015
  • MK499 - Directed Readings in Marketing (Summer Term 2014) 2014
  • MK425 - Advanced Professional Selling (Spring Term 2014) 2014
  • MK425 - Advanced Professional Selling (Spring Term 2013) 2013
  • MK425 - Advanced Professional Selling (Spring Term 2012) 2012
  • MK425 - Advanced Professional Selling (Spring Term 2011) 2011
  • MK425 - Advanced Professional Selling (Spring Term 2010) 2010
  • MK425 - Advanced Professional Selling (Spring Term 2009) 2009
  • MK330 - Professional Selling (Fall Term 2008) 2008
  • MK330 - Professional Selling (Fall Term 2007) 2007
  • MK330 - Professional Selling (Fall Term 2007) 2007
  • MK450 - Strategic Marketing (Fall Term 2007) 2007
  • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, University of South Florida 1997
  • Master of Business Administration in Business Administration, Management and Operations, Georgia State University 1988
  • Master of Science in Apparel and Textiles, Florida State University 1980
  • Awards And Honors

  • Best Reviewer Award, 2012
  • Award, 2008
  • Award, 2008
  • Award, 2008
  • Award, 2007
  • Award, 2007
  • Award, 2006
  • Award, 2006
  • Award, 2006
  • Award, 1996
  • Full Name

  • Karen Kennedy