Positions

Selected Publications

Academic Article

Year Title Altmetric
2018 Determinants of turnover among low wage earners in long term care: the role of manager-employee relationshipsGeriatric Nursing.  39:407-413. 2018
2017 The Roles and Responsibilities of the Inside Sales Force: A Strategic FrameworkJournal of Selling.  16:12-19. 2017
2009 Adoption of electronic medical records: The role of network effectsJournal of Product and Brand Management.  18:127-135. 2009
2007 Integrating Concepts Across Marketing Courses via Experiential LearningJournal for Advancement of Marketing Education.  11:63-68. 2007
2004 Factors affecting the adoption of telemedicine - A multiple adopter perspectiveJournal of Medical Systems.  28:617-632. 2004
2004 The Robert Trent Jones Golf Trail: Golf's Greatest Road TripCase Research Journal.  24:71-87. 2004
2001 Integration and New Product Development Success: The Role of Formal and Informal ControlsJournal Of Applied Business Research2001
1997 An Exploratory Investigation of Organizational Antecedents to New Product SuccessJournal Of Marketing Research1997
1996 Adolescent Response to Anti-Drug Public Service Announcements: A Segmentation ApproachJournal Of Applied Business Research1996

Teaching Activities

  • ENT421 - ENT Market Analysis and Plan (Fall Term 2019) 2019
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2019) 2019
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2019) 2019
  • MBA671 - Health Care Marketing (Fall Term 2019) 2019
  • MBA691 - MBA Independent Study (Fall Term 2019) 2019
  • MK303 - Basic Marketing (Summer Term 2019) 2019
  • MK303 - Basic Marketing (Summer Term 2019) 2019
  • MK450 - Strategic Marketing (Summer Term 2019) 2019
  • MK450 - Strategic Marketing (Summer Term 2019) 2019
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2019) 2019
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2019) 2019
  • MBA673 - Startup Planning and Pitching (Spring Term 2019) 2019
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2018) 2018
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2018) 2018
  • MBA671 - Health Care Marketing (Fall Term 2018) 2018
  • MBA671 - Health Care Marketing (Fall Term 2018) 2018
  • ENT421 - ENT Market Analysis and Plan (Summer Term 2018) 2018
  • MBA691 - MBA Independent Study (Summer Term 2018) 2018
  • MBA691 - MBA Independent Study (Spring Term 2018) 2018
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2018) 2018
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • MBA673 - Startup Planning and Pitching (Spring Term 2018) 2018
  • MBA691 - MBA Independent Study (Spring Term 2018) 2018
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2017) 2017
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2017) 2017
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2017) 2017
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2017) 2017
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2017) 2017
  • MBA673 - Startup Planning and Pitching (Spring Term 2017) 2017
  • MBA691 - MBA Independent Study (Spring Term 2017) 2017
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2016) 2016
  • MBA671 - Health Care Marketing (Fall Term 2016) 2016
  • MBA681 - From Idea to IPO (Fall Term 2016) 2016
  • MK471 - Health Care Marketing (Fall Term 2016) 2016
  • MBA691 - Independent Study (Summer Term 2016) 2016
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2016) 2016
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2016) 2016
  • MBA673 - Tech Venture Business Planning (Spring Term 2016) 2016
  • MBA691 - Independent Study (Spring Term 2016) 2016
  • ENT421 - ENT Market Analysis and Plan (Fall Term 2015) 2015
  • ENT521 - ENT Mkt Analysis and Planning (Fall Term 2015) 2015
  • MBA671 - Health Care Marketing (Fall Term 2015) 2015
  • MBA681 - From Idea to IPO (Fall Term 2015) 2015
  • MBA691 - Independent Study (Fall Term 2015) 2015
  • MK471 - Health Care Marketing (Fall Term 2015) 2015
  • MBA691 - Independent Study (Summer Term 2015) 2015
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2015) 2015
  • ENT421 - ENT Market Analysis and Plan (Spring Term 2015) 2015
  • MBA673 - Tech Venture Business Planning (Spring Term 2015) 2015
  • MBA671 - Health Care Marketing (Fall Term 2014) 2014
  • MBA681 - From Idea to IPO (Fall Term 2014) 2014
  • MBA691 - Independent Study (Fall Term 2014) 2014
  • MK421 - Entrepreneurship/Mkting Plan (Fall Term 2014) 2014
  • MK471 - Health Care Marketing (Fall Term 2014) 2014
  • MBA691 - MBA Internship (Summer Term 2014) 2014
  • MBA673 - Tech Venture Business Planning (Spring Term 2014) 2014
  • MBA691 - MBA Internship (Spring Term 2014) 2014
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2014) 2014
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2014) 2014
  • LCB108 - Ingenuity and Innovation (Fall Term 2013) 2013
  • MBA681 - From Idea to IPO (Fall Term 2013) 2013
  • MK421 - Entrepreneurship/Mkting Plan (Fall Term 2013) 2013
  • MBA673 - Tech Venture Business Planning (Spring Term 2013) 2013
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2013) 2013
  • MBA650 - Modern Marketing Concepts (Fall Term 2012) 2012
  • MBA671 - Health Care Marketing (Fall Term 2012) 2012
  • MBA691 - MBA Internship (Fall Term 2012) 2012
  • MK421 - Entrepreneurship/Mkting Plan (Fall Term 2012) 2012
  • MK490 - Special Topics in Marketing (Fall Term 2012) 2012
  • MBA650 - Modern Marketing Concepts (Summer Term 2012) 2012
  • MBA650 - Modern Marketing Concepts (Spring Term 2012) 2012
  • MBA673 - Tech Venture Business Planning (Spring Term 2012) 2012
  • MBA691 - MBA Internship (Spring Term 2012) 2012
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2012) 2012
  • MK490 - Special Topics in Marketing (Spring Term 2012) 2012
  • MK521 - Entrepreneurship/Mkting Plan (Spring Term 2012) 2012
  • MBA650 - Modern Marketing Concepts (Fall Term 2011) 2011
  • MBA671 - Health Care Marketing (Fall Term 2011) 2011
  • MK490 - Special Topics in Marketing (Fall Term 2011) 2011
  • MBA650 - Modern Marketing Concepts (Summer Term 2011) 2011
  • MBA650 - Modern Marketing Concepts (Spring Term 2011) 2011
  • AH714 - Mktg Strategy and Research (Fall Term 2010) 2010
  • MBA650 - Modern Marketing Concepts (Fall Term 2010) 2010
  • MBA650 - Modern Marketing Concepts (Summer Term 2010) 2010
  • MBA650 - Modern Marketing Concepts (Spring Term 2010) 2010
  • MBA671 - Health Care Marketing (Spring Term 2010) 2010
  • MBA650 - Modern Marketing Concepts (Fall Term 2009) 2009
  • MBA650 - Modern Marketing Concepts (Fall Term 2009) 2009
  • MBA681 - From Idea to IPO (Fall Term 2009) 2009
  • MG421 - Entrepreneurship (Summer Term 2009) 2009
  • MK421 - Entrepreneurship/Mkting Plan (Summer Term 2009) 2009
  • MK521 - Entrepreneurship/Mkting Plan (Summer Term 2009) 2009
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2009) 2009
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2009) 2009
  • MBA650 - Modern Marketing Concepts (Fall Term 2008) 2008
  • MBA650 - Modern Marketing Concepts (Fall Term 2008) 2008
  • MBA698 - Directed Studies (Fall Term 2008) 2008
  • MK408 - Marketing Research (Fall Term 2008) 2008
  • MK320 - Industrial Distribution Mgt (Summer Term 2008) 2008
  • MK408 - Marketing Research (Spring Term 2008) 2008
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2008) 2008
  • MK421 - Entrepreneurship/Mkting Plan (Spring Term 2008) 2008
  • MK521 - Entrepreneurship/Mkting Plan (Spring Term 2008) 2008
  • MBA698 - Directed Studies (Fall Term 2007) 2007
  • MK408 - Marketing Research (Fall Term 2007) 2007
  • MK408 - Marketing Research (Fall Term 2007) 2007
  • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, University of Kentucky 1994
  • Master of Business Administration in Marketing, University of Tennessee System : Knoxville 1988
  • Bachelor of Science or Mathematics in Marketing, University of Tennessee System : Knoxville 1986
  • Full Name

  • Douglas Ayers