Positions

Selected Publications

Academic Article

Year Title Altmetric
2019 Multichannel Strategies for Managing the Profitability of Business-to-Business CustomersJournal Of Marketing Research2019
2019 Effects of channel members’ customer-centric structures on supplier performanceJournal of the Academy of Marketing Science.  47:56-75. 2019
2017 Exploring booth design as a determinant of trade show successJournal of Business to Business Marketing.  24:237-256. 2017

Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, University of Missouri System : Columbia 2016
  • Master of Business Administration in Marketing / Marketing Management, University of Missouri System : Columbia 2013
  • Full Name

  • Andrew Crecelius