Collat School Of Business
Birmingham, AL 35233
|2019|| Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance.
Journal of Business Research.
|2018|| Brand portfolio coherence: Scale development and empirical demonstration.
International Journal of Research in Marketing.
|2018|| Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?.
Journal of Retailing.