Positions

Selected Publications

Academic Article

Year Title Altmetric
2017 The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework.  Journal of Selling.  17:12-19. 2017
2017 The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework.  Journal of Selling.  17:12-19. 2017
2014 Improving marketing success: The role of tacit knowledge exchange between sales and marketing.  Journal of Business Research.  67:324-331. 2014
2014 Service-dominant logic and supply chain management: Are we there yet?.  International Journal of Physical Distribution and Materials Management.  44:113-131. 2014
2010 Erratum to Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers [Industrial Marketing Management, volume 37/8, pp. 895-909].  Industrial Marketing Management.  39:874. 2010
2010 Antecedents to Reverse Auction Use.  Supply Chain Management: An International Journal.  15:21-42. 2010
2010 Enhancing reverse auction use theory: An exploratory study.  Supply Chain Management.  15:21-42. 2010
2009 An empirical examination of reverse auction appropriateness in B2B source selection.  Journal of Supply Chain Management.  45:55-71. 2009
2009 Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory.  Industrial Marketing Management.  38:743-756. 2009
2009 Knowledge management and franchise systems.  Industrial Marketing Management.  38:173-180. 2009
2008 Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers.  Industrial Marketing Management.  37:895-909. 2008
2007 Strategic alliances: What can we learn when they.  Journal of Business to Business Marketing.  14:1-19. 2007
2006 Leveraging crm for sales: The role of organizational capabilities in successful crm implementation.  Journal of Personal Selling and Sales Management.  26:39-53. 2006
2005 Aftermarket support and the supply chain: Exemplars and implications from the aerospace industry.  International Journal of Physical Distribution and Materials Management.  35:6-19. 2005
2004 Intra, Extra, and Internets in Franchise Network Organizations.  Journal of Business to Business Marketing.  11:103-129. 2004
2004 Encouraging future helping behaviors: The role of student-faculty relationships in higher education marketing.  Journal of Marketing for Higher Education.  13:127-157. 2004
2002 A Theory and Model of Business Alliance Success.  Journal of Relationship Marketing.  1:17-35. 2002
2001 Social exchange theory and research on business-to-business relational exchange.  Journal of Business to Business Marketing.  8:1-36. 2001

Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Texas Tech University 2001

    • Awards And Honors

  • Award, 2003

    • Full Name

  • Mike Wittmann