Positions

Selected Publications

Academic Article

Year Title Altmetric
2017 The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework 2017
2017 The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework 2017
2014 Improving marketing success: The role of tacit knowledge exchange between sales and marketing 2014
2014 Service-dominant logic and supply chain management: Are we there yet? 2014
2010 Erratum to Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers [Industrial Marketing Management, volume 37/8, pp. 895-909] 2010
2010 Antecedents to Reverse Auction Use 2010
2010 Enhancing reverse auction use theory: An exploratory study 2010
2009 An empirical examination of reverse auction appropriateness in B2B source selection 2009
2009 Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory 2009
2009 Knowledge management and franchise systems 2009
2008 Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers 2008
2007 Strategic alliances: What can we learn when they 2007
2006 Leveraging crm for sales: The role of organizational capabilities in successful crm implementation 2006
2005 Aftermarket support and the supply chain: Exemplars and implications from the aerospace industry 2005
2004 Intra, Extra, and Internets in Franchise Network Organizations 2004
2004 Encouraging future helping behaviors: The role of student-faculty relationships in higher education marketing 2004
2002 A Theory and Model of Business Alliance Success 2002
2001 Social exchange theory and research on business-to-business relational exchange 2001

Chapter

Year Title Altmetric
2019 Hops 2019

Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Texas Tech University 2001

    • Awards And Honors

  • Award, 2003

    • Full Name

  • Mike Wittmann