Mike Wittmann

Mike Wittmann
Professor / Chairperson

Professor (P), Mktg, Ind Distr, & Econ , Collat School of Business
Department Chairperson, Mktg, Ind Distr, & Econ , Collat School of Business

Overview

Dr. Mike Wittmann is a Professor of Marketing and Chair of the Department of Marketing, Industrial Distribution and Economics. he received his Ph.D. from Texas Tech University, MBA from The University of Alabama, and his Bachelor's degree from The University of Southern Mississippi. Dr. Wittmann’s primary areas of expertise include marketing strategy, sales and sales management, strategic alliances, marketing relationships and healthcare marketing.

Selected Publications

Academic Article

Year	Title	Altmetric
2021	A process model of tacit knowledge transfer between sales and marketing. Industrial Marketing Management. 93:259-269. 2021
2017	The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework 2017
2017	The Roles and Responsibilities of the Inside Sales Force: A Strategic Framework 2017
2014	Improving marketing success: The role of tacit knowledge exchange between sales and marketing. Journal of Business Research. 67:324-331. 2014
2014	Service-dominant logic and supply chain management: Are we there yet?. International Journal of Physical Distribution and Logistics Management. 44:113-131. 2014
2010	Erratum to Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers [Industrial Marketing Management, volume 37/8, pp. 895-909]. Industrial Marketing Management. 39:874. 2010
2010	Antecedents to Reverse Auction Use. Supply Chain Management. 15:21-42. 2010
2010	Enhancing reverse auction use theory: An exploratory study. Supply Chain Management. 15:21-42. 2010
2009	An empirical examination of reverse auction appropriateness in B2B source selection. Journal of Supply Chain Management. 45:55-71. 2009
2009	Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory. Industrial Marketing Management. 38:743-756. 2009
2009	Knowledge management and franchise systems. Industrial Marketing Management. 38:173-180. 2009
2008	Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers. Industrial Marketing Management. 37:895-909. 2008
2007	Strategic alliances: What can we learn when they 2007
2006	Leveraging crm for sales: The role of organizational capabilities in successful crm implementation. Journal of Personal Selling and Sales Management. 26:39-53. 2006
2005	Aftermarket support and the supply chain: Exemplars and implications from the aerospace industry. International Journal of Physical Distribution and Logistics Management. 35:6-19. 2005
2004	Intra, Extra, and Internets in Franchise Network Organizations 2004
2004	Encouraging future helping behaviors: The role of student-faculty relationships in higher education marketing. Journal of Marketing for Higher Education. 13:127-157. 2004
2002	A Theory and Model of Business Alliance Success. Journal of Relationship Marketing. 1:17-35. 2002
2001	Social exchange theory and research on business-to-business relational exchange 2001