Positions

Selected Publications

Academic Article

Year Title Altmetric
2019 COUNTRY-OF-ORIGIN AND BRAND POSITIONING FOR HEALTH CARE SERVICES 2019
2018 Is Store or Service Satisfaction More Important to Customer Loyalty? 2018
2018 PRICE AND QUALITY VALUE INFLUENCES ON DISCOUNT RETAIL CUSTOMER SATISFACTION AND LOYALTY 2018
2016 Provider and relational determinants of customer solution performance 2016
2015 Forgotten classics: Marketing Methods by Ralph Starr Butler (1918) 2015
2015 Managing Strategic Supplier Relationships: Antecedents and Outcomes 2015
2015 Managing strategic supplier relationships: Antecedents and outcomes 2015
2015 Understanding the Causes of Retail Product Returns 2015
2015 Understanding the causes of retail product returns 2015
2014 An Assessment of Needed Sales Management Skills (Nominated for the Marvin Jolson Award for Best Contribution to Selling and Sales Management) 2014
2014 An assessment of needed sales management skills 2014
2013 Generation Y values and lifestyle segments 2013
2013 Shopping behaviour and satisfaction outcomes 2013
2013 Environmental and organizational influences on magnet hospital recognition 2013
2013 Environmental and organizational influences on magnet hospital recognition. 2013
2013 Online Product Search and Purchase Behavior of Generation Y 2013
2013 The Influence of Cognitive Dissonance on Retail Product Returns 2013
2012 Early schools of marketing thought and marketplace evolution 2012
2010 Strategic plan quality, implementation capability, and firm performance 2010
2010 An update on the status of sales management training 2010
2010 Reverse logistics capabilities: Antecedents and cost savings 2010
2010 Management perspectives of high technology strategic alliance outcomes 2010
2010 Adaptation of marketing mix elements in international markets 2010
2010 Alfred P. Sloan’s 1921 repositioning strategy 2010
2010 An Update on the Status of Sales Management Training 2010
2010 Predictors of physician satisfaction among electronic health record system users. 2010
2010 Reverse Logistics Capabilities: Antecedents and Cost Savings 2010
2009 The role of information technology usage in physician practice satisfaction 2009
2009 Response quality in consumer satisfaction research 2009
2009 A review and synthesis of demand management, capacity management and performance in health-care services 2009
2009 A Review and Synthesis of Demand Management, Capacity Management and Performance in Health Care Services 2009
2008 Using volume flexible strategies to improve customer satisfaction and performance in health care services 2008
2008 Segmenting business-to-business markets: A micro-macro linking methodology 2008
2008 A Review of the Role of Satisfaction, Quality, and Value on Firm Performance 2008
2007 Factors influencing successful buyer-seller relationships 2007
2007 Market, industry, and company influences on global product standardization 2007
2007 "Buy national" and altruistic market segments 2007
2006 Altruism and consumer purchase behavior 2006
2006 Under the influence: How does patient satisfaction affect survey response and completion rates? 2006
2006 Managerial Perceptions on Volume Flexible Strategies and Performance in Health Care Services 2006
2006 Managerial perceptions on volume flexible strategies and performance in health care services 2006
2006 Under the Influence: How Does Satisfaction With Health Services Affect Survey and Completion Rates? 2006
2005 A New Perspective on Supply and Demand: Operational Challenges, Strategies and Opportunities in Health Care Service Delivery 2005
2004 Volume flexible strategies in health services: A research framework 2004
2004 The impact of structure and process attributes on satisfaction and behavioral intentions 2004
2004 Critical competitive methods, generic strategies, and firm performance 2004
2004 The Influence of Time on Changes in Health Status and Patient Satisfaction 2004
2004 The influence of time on changes in health status and patient satisfaction 2004
2004 Volume Flexibility Strategies in Health Services: A Research Framework 2004
2003 Improving health outcomes through patient empowerment 2003
2003 The influence of mass communication and time on satisfaction and loyalty 2003
2003 The satisfaction score 2003
2003 Corporate and Individual Influences on Managers' Social Orientation 2003
2003 A Model of Factors That Influence Global Product Standardization 2003
2003 Altruism and Global Product Choice 2003
2003 Corporate and Individual Characteristics on Managers' Social Orientation 2003
2003 Motives for Foreign Direct Investment in the United States 2003
2002 The impact of gender differences on change in satisfaction over time 2002
2002 Development of a General Business Model for Competitiveness Within the Biotech Industry 2002
2002 Using Complaint Behaviors to Improve Quality Through the Structure and Process of Service Delivery 2002
2001 What happens to patient satisfaction and behavioral intentions over time? 2001
2001 Time does not heal all wounds. Patients report lower satisfaction levels as time goes by. 2001
2001 Research in the Classroom as a Tool for Teaching 2001
2001 Strategic Combinations and their Evolution in the Global Marketplace 2001
2001 The impact of multiple strategic marketing processes on financial performance 2001
2001 The role of complaint management in the service recovery process 2001
2001 Time Does Not Heal All Wounds 2001
2001 Time does not heal all wounds: Patients report lower satisfaction levels as time goes by 2001
1999 The Impact of Country of Origin on Product Choice: A Developing Country Perspective 1999
1999 The Impact of Strategic Management Sophistication on Firm Performance 1999
1998 Career research productivity patterns of marketing academicians 1998
1998 Civilian and Defense Research and Development Funding in Six Major Economies 1998
1998 Sources of referral information: A marketing analysis of physician behavior 1998
1997 A taxonomy of countries based on inventive activity 1997
1997 Modeling Industrial Buyer Complaints: Implications for Satisfying and Saving Customers 1997
1997 Vendor Relationships As Predictors of Organizational Buyer ComplaintResponse Styles 1997
1996 The perceived effectiveness of marketer responses to industrial buyer complaints: Suggestions for improved vendor performance and customer loyalty 1996
1996 Utilization of information sources by the elderly: An empirical investigation 1996
1996 Encouraging "friendly" complaint behavior in industrial markets: Preventing a loss of customers and reputation 1996
1994 Characteristics of the salesforce in the us healthcare service industry: A comparative study of selling professional Services 1994
1994 Financially Integrated Marketing Strategy: A Proposed Model 1994
1994 Is the U.S. Innovative? A Crossnational Study of Patent Activity 1994
1994 Mail surveys: A linear programming solution 1994
1993 Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings 1993
1992 Challenges and opportunities for personal selling 1992
1992 Power usage in the channel: Perceptions by personnel level within the organization 1992
1992 Identifying and Understanding the Energy Conservation Consumer: A Macromarketing Systems Approach 1992
1992 Improving Customer Service in the Admission Process: A Survey of Public and Private Institutions 1992
1992 Power Usage in the Channel: Perceptions by Personnel Level Within the Organization 1992
1991 Personal selling in health care organizations: A status report 1991
1991 Utilization of Sales Management Knowledge: An Analysis of JPSSM 1980-1988 1991
1990 Attributes and perceived benefits of women’s health care services 1990
1990 Factors influencing pursuit off the mba degree: A student and employer perspective 1990
1989 Communication Between Sales and Product Management: A Chance for Improvement 1989
1989 Costs and benefits of selected response inducement techniques in mail survey research 1989
1989 Industrial Distribution Options: Trade-Offs to Consider 1989
1989 Should you increase sales promotion or add salespeople? 1989
1988 Managing marketing’s return in health care 1988
1988 IMPACT OF TRADE DEALS ON INVENTORIES. 1988
1988 Improving service quality in the health care setting 1988
1988 Just Noticeable Difference: The Marketplace Experience of General Motors 1988
1988 MARKETING AND MANUFACTURING CONFLICT: SOURCES AND RESOLUTION. 1988
1988 Selling from 1900 to 1949: A historical perspective 1988
1988 Textbook Satisfaction: A Preliminary Examination of the Student Perspective 1988
1988 The Consumer Perspective on Business School Evaluation 1988
1988 The Lessons of Branding: What the Japanese Don't Know 1988
1987 An Examination of the Effects of Trade Incentives on Logistical Performance in a Consumer Products Distribution Channel 1987
1987 Breakeven analysis with semifixed costs 1987
1987 Identifying and Resolving Interorganizational Conflict Within a Strategic Planning Format: The Marketing-Manufacturing Interface 1987
1987 Selling before 1900: A historical perspective 1987
1987 Short term promotion: Appropriate for health care? 1987
1987 Switching from reps to direct salespeople 1987
1986 Put Yourself In The Place of the Consumer to Sell Your Product 1986
1982 Small Business Instruction - A Case For Specifics 1982

Chapter

Year Title Altmetric
2016 History of selling and sales management.  225-238. 2016

Teaching Activities

  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • BUS300 - Intro to Leadership Seminar (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Spring Term 2019) 2019
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2018) 2018
  • MBA651 - Marketing Strategy (Summer Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • BUS300 - Intro to Leadership Seminar (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Spring Term 2018) 2018
  • MBA651 - Marketing Strategy (Fall Term 2017) 2017
  • MBA651 - Marketing Strategy (Fall Term 2017) 2017
  • BUS305 - Professional Development (Fall Term 2017) 2017
  • MBA651 - Marketing Strategy (Summer Term 2017) 2017
  • MBA651 - Marketing Strategy (Spring Term 2017) 2017
  • MBA651 - Marketing Strategy (Spring Term 2017) 2017
  • MBA651 - Marketing Strategy (Spring Term 2017) 2017
  • AH714 - Mktg Strategy and Research (Fall Term 2016) 2016
  • BUS305 - Professional Development (Fall Term 2016) 2016
  • MBA651 - Marketing Strategy (Summer Term 2016) 2016
  • MBA651 - Marketing Strategy (Spring Term 2016) 2016
  • MBA651 - Marketing Strategy (Spring Term 2016) 2016
  • MBA691 - Independent Study (Spring Term 2016) 2016
  • AH714 - Mktg Strategy and Research (Fall Term 2015) 2015
  • MBA651 - Marketing Strategy (Fall Term 2015) 2015
  • MBA654 - International Marketing (Fall Term 2015) 2015
  • MBA651 - Marketing Strategy (Summer Term 2015) 2015
  • MBA651 - Marketing Strategy (Spring Term 2015) 2015
  • MBA651 - Marketing Strategy (Spring Term 2015) 2015
  • MBA651 - Marketing Strategy (Spring Term 2015) 2015
  • AH714 - Mktg Strategy and Research (Fall Term 2014) 2014
  • MBA651 - Marketing Strategy (Fall Term 2014) 2014
  • MBA651 - Marketing Strategy (Fall Term 2014) 2014
  • MBA651 - Marketing Strategy (Summer Term 2014) 2014
  • MBA651 - Marketing Strategy (Spring Term 2014) 2014
  • MBA651 - Marketing Strategy (Spring Term 2014) 2014
  • MBA654 - International Marketing (Spring Term 2014) 2014
  • AH714 - Mktg Strategy and Research (Fall Term 2013) 2013
  • MBA651 - Marketing Strategy (Fall Term 2013) 2013
  • MBA651 - Marketing Strategy (Fall Term 2013) 2013
  • MBA651 - Marketing Policy Seminar (Summer Term 2013) 2013
  • MBA651 - Marketing Policy Seminar (Spring Term 2013) 2013
  • MBA651 - Marketing Policy Seminar (Spring Term 2013) 2013
  • MBA654 - International Marketing (Spring Term 2013) 2013
  • AH714 - Mktg Strategy and Research (Fall Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Fall Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Fall Term 2012) 2012
  • MBA654 - International Marketing (Summer Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Spring Term 2012) 2012
  • MBA651 - Marketing Policy Seminar (Spring Term 2012) 2012
  • MBA654 - International Marketing (Spring Term 2012) 2012
  • AH714 - Mktg Strategy and Research (Fall Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Fall Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Fall Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Summer Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Spring Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Spring Term 2011) 2011
  • MBA654 - International Marketing (Spring Term 2011) 2011
  • MBA651 - Marketing Policy Seminar (Fall Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Fall Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Summer Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Spring Term 2010) 2010
  • MBA651 - Marketing Policy Seminar (Spring Term 2010) 2010
  • MBA654 - International Marketing (Spring Term 2010) 2010
  • AH703 - Philosophy of Science (Fall Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Fall Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Fall Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Summer Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Spring Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Spring Term 2009) 2009
  • MBA654 - International Marketing (Spring Term 2009) 2009
  • MBA651 - Marketing Policy Seminar (Summer Term 2008) 2008
  • MBA651 - Marketing Policy Seminar (Spring Term 2008) 2008
  • MBA654 - International Marketing (Spring Term 2008) 2008
  • MK450 - Strategic Marketing (Spring Term 2008) 2008
  • AH714 - Mktg Strategy and Research (Fall Term 2007) 2007
  • MBA651 - Marketing Policy Seminar (Fall Term 2007) 2007
  • MBA651 - Marketing Policy Seminar (Fall Term 2007) 2007
  • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Michigan State University 1985
  • Master of Business Administration in Business Administration, Management and Operations, Eastern Michigan University 1973
  • Bachelor of Business in Marketing, Eastern Michigan University 1972
  • Full Name

  • Thomas Powers