Positions

Selected Publications

Academic Article

Year Title Altmetric
2019 Does eco-innovation lift firm value? The contingent role of institutions in emerging markets 2019
2019 Green innovation and brand equity: moderating effects of industrial institutions 2019
2018 Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance 2018
2018 Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management 2018
2017 Government role, governance mechanisms, and foreign partner opportunism in IJVs 2017
2017 The effect of knowledge breadth and depth on new product performance 2017
2016 Governing local supplier opportunism in China: Moderating role of institutional forces 2016
2016 Contract governance and buyer-supplier conflict: The moderating role of institutions 2016
2016 The Firm Level and Relational Determinants of Customer Solution Performance 2016
2014 Are relational ties always good for knowledge acquisition? Buyer-supplier exchanges in China 2014
2014 The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China 2014
2013 New Product Development Speed vs. Innovativeness: The Contingent Impact of Institutional and Market Environments 2013
2012 Network-based market knowledge and product innovativeness 2012
2012 Antecedents of customer loyalty: An empirical synthesis and reexamination 2012
2011 Assessing quality perception of private labels: Intransient cues and consumer characteristics 2011
2011 When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics 2011
2011 Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation 2011
2011 Emotional intelligence in marketing exchanges 2011
2011 The effects of business and political ties on firm performance: Evidence from China 2011
2010 Product difficulty incongruity and consumer evaluations of brand extensions 2010
2009 Bundling as a new product introduction strategy: The role of brand image and bundle features 2009
2009 Alliance-based new product development success: The role of formalization in exploration and exploitation contexts 2009
2009 Explaining Success in New Product Development Alliances: Distinguishing between Exploration and Exploitation Strategy and the Moderating Role of Formalization 2009
2007 Partitioning or bundling? perceived fairness of the surcharge makes a difference 2007
2007 The effect of price discount and product complementarity on consumer evaluations of bundle components 2007
2007 Parental style and adolescent influence in family consumption decisions: An integrative approach 2007
2007 Parental Style and Adolescent's Influence in Family Consumption Decisions 2007
2007 The Subjective Well-Being of Nations: A Role for Marketing? 2007
2006 The mediating role of communication in interorganizational channels 2006
2006 Do exchange hazards always foster relational governance? An empirical test of the role of communication 2006
2006 Mixed-Joint or Mixed-Leader Bundle? The Framing Effects of Price Discount on Bundle Evaluations 2006
2005 Understanding the mechanism and determinants of compromise effects 2005

Teaching Activities

  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Fall Term 2019) 2019
  • MK416 - International Marketing (Summer Term 2019) 2019
  • MK416 - International Marketing (Summer Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MK416 - International Marketing (Spring Term 2019) 2019
  • MBA690 - Directed Study (Fall Term 2018) 2018
  • MK416 - International Marketing (Fall Term 2018) 2018
  • MK416 - International Marketing (Fall Term 2018) 2018
  • MBA690 - Directed Study (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MBA690 - Directed Study (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MK416 - International Marketing (Summer Term 2018) 2018
  • MBA690 - Directed Study (Spring Term 2018) 2018
  • MBA690 - Directed Study (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MK416 - International Marketing (Spring Term 2018) 2018
  • MBA690 - Directed Study (Fall Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2017) 2017
  • MK416 - International Marketing (Summer Term 2017) 2017
  • MK416 - International Marketing (Summer Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Spring Term 2017) 2017
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2016) 2016
  • MK416 - International Marketing (Summer Term 2016) 2016
  • MK416 - International Marketing (Summer Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Spring Term 2016) 2016
  • MK416 - International Marketing (Fall Term 2015) 2015
  • MK416 - International Marketing (Fall Term 2015) 2015
  • MK416 - International Marketing (Summer Term 2015) 2015
  • MK416 - International Marketing (Summer Term 2015) 2015
  • MK416 - International Marketing (Spring Term 2015) 2015
  • MK416 - International Marketing (Spring Term 2015) 2015
  • MK416 - International Marketing (Fall Term 2014) 2014
  • MK416 - International Marketing (Fall Term 2014) 2014
  • MK416 - International Marketing (Summer Term 2014) 2014
  • MK416 - International Marketing (Spring Term 2014) 2014
  • MK416 - International Marketing (Fall Term 2013) 2013
  • MK416 - International Marketing (Fall Term 2013) 2013
  • IB495 - Business Study Abroad (Summer Term 2013) 2013
  • MK416 - International Marketing (Spring Term 2013) 2013
  • MK416 - International Marketing (Spring Term 2013) 2013
  • MK416 - International Marketing (Fall Term 2012) 2012
  • MK416 - International Marketing (Fall Term 2012) 2012
  • MK416 - International Marketing (Spring Term 2012) 2012
  • MK416 - International Marketing (Spring Term 2012) 2012
  • MBA690 - Topics in Systems Security (Fall Term 2011) 2011
  • MK416 - International Marketing (Fall Term 2011) 2011
  • MK416 - International Marketing (Fall Term 2011) 2011
  • Full Name

  • Shibin Sheng