Video intervention changes parent perception of all-terrain vehicle (ATV) safety for children.

Academic Article


  • BACKGROUND: Children aged <16 years account for 25% of deaths on all-terrain vehicles (ATVs), despite public health and industry warning against paediatric use. Parents often underestimate instability and other risks associated with ATVs. OBJECTIVE: To determine if a brief intervention consisting of validated computer simulations of ATV performance with a child driver changes attitudes, beliefs and planned safety behaviours of parents of children who ride ATVs. DESIGN/METHODS: Participants were parents of children presenting to a children's hospital emergency department. All participants had children who had ridden an ATV in the past year. Subjects viewed a video simulation of ATVs in scenarios featuring 6-year-old and 10-year-old biofidelic anthropomorphic test devices. Parents completed a survey both before and after viewing the video to report attitudes/beliefs on ATV safety for children, use of safety equipment and family ATV use, as well as risk and safety perception. RESULTS: Surveys were collected from 99 parents, mostly mothers (79%), Caucasian (61%) and had high school education or less (64%). The intervention shifted parents' belief in overall ATV safety (48% unsafe pre-intervention, 73% unsafe post-intervention, p<0.001). After viewing the video simulation, parents were almost six times more likely to perceive ATVs as unsafe (OR 5.96, 95% CI 2.32 to 15.31, p<0.001) and many parents (71%) planned to change family ATV safety rules. CONCLUSION: Video simulations of ATV performance with child riders changed short-term risk perception and planned safety behaviours of parents whose children ride ATVs. Similar educational interventions hold promise for larger-scale studies in at-risk populations.
  • Authors

    Published In

  • Injury Prevention  Journal
  • Keywords

  • Accident Prevention, Accidents, Traffic, Adolescent, Adult, Child, Computer Simulation, Consumer Product Safety, Female, Head Protective Devices, Health Education, Health Knowledge, Attitudes, Practice, Humans, Male, Middle Aged, Models, Theoretical, Off-Road Motor Vehicles, Parenting, Parents, Program Evaluation, Safety Management, United States, Video Recording, Young Adult
  • Digital Object Identifier (doi)

    Author List

  • House T; Schwebel DC; Mullins SH; Sutton AJ; Swearingen CJ; Bai S; Aitken ME
  • Start Page

  • 328
  • End Page

  • 333
  • Volume

  • 22
  • Issue

  • 5