Textbook Satisfaction: A Preliminary Examination of the Student Perspective

Academic Article

Abstract

  • An understanding of the role of textbooks in the higher education marketing mix can assist educators and administrators in increasing student satisfaction with the textbook itself, the course offering, and the overall university experience. This article reports recent research in this area. © 1986, Sage Publications. All rights reserved.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Rich DL; Powers TL; Powell JD
  • Start Page

  • 29
  • End Page

  • 33
  • Volume

  • 10
  • Issue

  • 2