Factors influencing pursuit off the mba degree: A student and employer perspective

Academic Article


  • Students appear to have realistic expectations as to what a MBA degree will do for their careers, despite the fact that the initial reason for entering a program may have been based on somewhat higher expectations. Employers did not appear to be overly enamored with the value of the degree. In order to maintain the popularity and revenue flows associated with MBA programs, business schools should seek to enhance the perceived value of the degree in the eyes of employers as well as students, If this is not accomplished, surely the realities of the marketplace will cause change In enrollment patterns with detrimental impacts for business school. © The Hawroth Press, Inc. All rights reserved.
  • Authors

    Digital Object Identifier (doi)

    Author List

  • Luker A; Bowers MR; Powers TL
  • Start Page

  • 87
  • End Page

  • 96
  • Volume

  • 2
  • Issue

  • 2