Market, industry, and company influences on global product standardization

Academic Article


  • Purpose - This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization. Design/methodology/approach - The study is based on a survey of executive level managers in US-based companies that market products both domestically and internationally. Findings - Significant relationships were found between specific market, industry, and company factors and global product standardization. Originality/value - The results of the research can be used both to understand and to manage global products in light of the market, industry, and company factors that influence their existence. © Emerald Group Publishing Limited.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Powers TL; Loyka JJ
  • Start Page

  • 678
  • End Page

  • 694
  • Volume

  • 24
  • Issue

  • 6