Breakeven analysis with semifixed costs

Academic Article

Abstract

  • Breakeven analysis is a commonly used tool for decision making by industrial marketers. This article examines the traditional breakeven methodology and describes a method to include semi-fixed expenses to make the tool more applicable to situations typically encountered by industrial marketing managers. © 1987.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Powers TL
  • Start Page

  • 35
  • End Page

  • 41
  • Volume

  • 16
  • Issue

  • 1