Strategic plan quality, implementation capability, and firm performance

Academic Article


  • This paper extends research on strategic plan quality, implementation capability, and firm performance. Specifically, banks pursue cost leadership, differentiation, and focus strategies consistent with Porter's typology and cost leaders realize significantly higher performance than those that do not pursue a generic strategy. When strategic groups are divided by intensity of the strategic plan quality and implementation capability effort, banks that follow one of the Porter generic strategy types and report both high plan quality and high implementation capability achieve significantly higher levels of performance than their low plan quality and low implementation capability counterparts.
  • Authors

    Author List

  • Hahn W; Powers TL
  • Start Page

  • 63
  • End Page

  • 82
  • Volume

  • 9
  • Issue

  • 1