Health care seeking behavior of the elderly: An empirical investigation

Academic Article


  • The elderly population represents an increasingly large market for health care services and has typically been seen as a homogeneous market segment. This research indicates that the elderly market is in fact a very heterogeneous market which can be segmented by demographic and behavioral characteristics. © 1992 Taylor & Francis Group, LLC.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Powers TL; Trawick IF
  • Start Page

  • 49
  • End Page

  • 57
  • Volume

  • 5
  • Issue

  • 1