Identify and fulfill customer service expectations

Academic Article

Abstract

  • The delivery of quality service is becoming increasingly important to successful industrial marketers. This article examines the components of service quality and discusses how those areas can be capitalized on to increase sales and customer satisfaction. © 1988.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Powers TL
  • Start Page

  • 273
  • End Page

  • 276
  • Volume

  • 17
  • Issue

  • 4