The Impact of Billboards on Driver Visual Behavior: A Systematic Literature Review

Academic Article


  • Objective: External distraction appears to affect at least 6–9% of distraction-affected motor vehicle collisions. Billboards may be good models for studying external distraction in general, and it is also desirable to understand billboard-related distraction per se. However, there has not yet been a clear consensus on the scope of billboard-related distraction or its dynamics with respect to characteristics of drivers, billboards, traffic, and the roadway. To narrow these knowledge gaps, a systematic literature review was conducted on billboard-related changes in driver visual behavior.
  • Published In

    Digital Object Identifier (doi)

    Author List

  • Decker JS; Stannard SJ; McManus B; Wittig SMO; Sisiopiku VP; Stavrinos D
  • Start Page

  • 234
  • End Page

  • 239
  • Volume

  • 16
  • Issue

  • 3