Service quality revisited: Striving for a new orientation

Academic Article


  • This article examines the concept of service orientation. A brief overview of what is known about the concept in general service and health care organizations is provided, as is consideration of measurement issues and directions for future research in this area. Unfortunately, despite the great need for information, very little is known about service orientation in health care. This state of affairs, however, affords abundant opportunities for relevant research.
  • Published In

    Author List

  • O'Connor SJ; Shewchuk RM
  • Start Page

  • 535
  • End Page

  • 552
  • Volume

  • 40
  • Issue

  • 4