A Moderated Mediation Model Linking Entrepreneurial Orientation to Strategic Alliance Performance

Academic Article


  • This study examines how and when entrepreneurial orientation (EO) enhances alliance performance by considering knowledge integration as a critical mediator and bonding as an important contingency of the mediation effect. We test this moderated mediation framework using a sample of 410 alliance firms (based on a total of 820 respondents). Our results show that knowledge integration fully mediates the relationship between EO and alliance performance and that this indirect effect is stronger at a high level of bonding. Overall, we contribute to the entrepreneurship literature by revealing how firms translate their EO-based strategies into positive alliance outcomes through knowledge integration and when this indirect effect is most effective.
  • Authors

    Digital Object Identifier (doi)

    Pubmed Id

  • 25628291
  • Author List

  • Jiang X; Jiang F; Sheng S; Wang G
  • Start Page

  • 1338
  • End Page

  • 1358
  • Volume

  • 32
  • Issue

  • 4