The present work reports an investigation of surface plasmon resonance (SPR) of silver nanoparticles in SiO2-TiO2 hosts. The surface plasmon resonance of silver nanoparticles was observed in the wavelength range 300-400 nm. Numerical calculation of SPR of silver nanoparticles with spherical morphology was done on the basis of discrete dipole approximation (DDA) method. The observed fluorescence spectrum fits well with the theoretically calculated one. The luminescence enhancement is attributed to the strong local electric field which increases the exciting and emitting photons coupled to SPR. An effort has been made to study the surface plasmon mediated excitation energy transfer (EET) between two spherical metal nanoparticles. The van der Waals (vdW) energy between plasmonic silver nanoparticles in the present hosts has been estimated. © 2014 Springer Science+Business Media New York.