© Copyright 2017 by Emerald Publishing Limited. Purpose - This qualitative study explores college students' gender schemas. Sandra Bem's pioneering work on sex roles and gender schemata are highlighted. Methodology/approach - Over 600 college students at a diverse southeastern university were asked to describe the advantages and disadvantages to men's and women's gender. Although the question was framed broadly, students devoted significant attention to issues surrounding work and family, highlighting the importance of these roles to their understanding of gender. Over 6,800 responses were coded in The Ethnograph software. Findings - The results showed a gendered schema among these students, with gendered views of work and family, in which men are associated with work and women largely with family. Some racial patterns are also discussed. Social implications - This chapter ends with a discussion on how the gender schemas expressed support and maintained a separation of work and family.