The media and clinical research



  • The news media are an increasingly important source of information about new medical treatments. The media can be persuasive, pervasive, and can influence health care beliefs and behaviors. This chapter briefly addresses the maturation process of medical controversy, discusses some of the reasons for the tension that develops between scientists and the media, and hopefully allows the reader when they are asked to discuss their research findings, to develop some strategies for dealing with the media. © Springer Science + Business Media B.V. 2008.
  • Digital Object Identifier (doi)

    International Standard Book Number (isbn) 13

  • 9781402084850
  • Start Page

  • 329
  • End Page

  • 333