The purpose of this study was to determine the types of instructional technology service positions available in higher education. The authors collected and analysed 449 job announcements and, based upon an analysis of the position descriptions, were able to develop a taxonomy of service positions. The taxonomy includes eight categories: Instructional Technologist; Instructional Designer; Distance Learning Co-ordinator; Instructional Technology Manager/Administrator; Technical Support Specialist; World Wide Web Specialist; Instructional Technology Librarian; and Miscellaneous. Common responsibilities and qualifications for each type of position are discussed in the paper. Salary information for each type of position is also included. The paper concludes with a discussion of the results and recommendations for future research.