Positions

Selected Publications

Academic Article

Year Title Altmetric
An empirical model of professional buyers' search effort
Anatomy of a Social Partnership: Toward a Conceptual Model of Stakeholder Collaboration
Anatomy of a social partnership: A stakeholder perspective
Aspects of consumer search for health information: A framework for structuring information problems
Consumer perceptions of medical information sources: an application of multidimensional scaling
Information Search in Industrial Purchase Decisions
Interrelationships among key aspects of the organizational procurement process
Key aspects of organizational buying: conceptualization and measurement
Multi-Sector Innovations: A Framework for Comparative Analysis
Organizational Memory: A New Perspective on the Organizational Buying Process
Organizational memory: A new perspective on the organizational buying process
Outsourcing services in the healthcare sector
Patterns of Information Source Use Across Industrial Purchase Situations
Process heuristics in organizational buying: Starting to fill a gap
Relationships Between Government Purchasers and Business Sellers: Taxonomy and Case Studies
Situational risk in organizational buying: A basis for adaptive selling
Stakeholder Analysis for Multi-Sector Innovations
Stakeholder Collaboration: Implications for Stakeholder Theory and Practice
Stakeholder Perceptions and Implications for Technology Marketing in Multi-Sector Innovations: The Case of Intelligent Transportation Systems
Stakeholder Relationship Management in Multi-Sector Innovations
Stakeholder analysis for multi-sector innovations
Stakeholder collaboration: Implications for stakeholder theory and practice
Stakeholder relationship management in multi-sector innovations

Teaching Activities

  • IB495 - Business Study Abroad (Spring Term 2019) 2019
  • IB495 - Business Study Abroad (Spring Term 2019) 2019
  • MBA691 - MBA Independent Study (Spring Term 2019) 2019
  • MK303 - Basic Marketing (Spring Term 2019) 2019
  • MK303 - Basic Marketing (Spring Term 2019) 2019
  • MK303 - Basic Marketing (Spring Term 2019) 2019
  • EC460 - Economics Internship (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2018) 2018
  • MK445 - Marketing Internship (Fall Term 2018) 2018
  • MK445 - Marketing Internship (Fall Term 2018) 2018
  • MK303 - Basic Marketing (Summer Term 2018) 2018
  • MK303 - Basic Marketing (Summer Term 2018) 2018
  • MK445 - Marketing Internship (Summer Term 2018) 2018
  • IB495 - Business Study Abroad (Spring Term 2018) 2018
  • IB495 - Business Study Abroad (Spring Term 2018) 2018
  • MBA691 - MBA Independent Study (Spring Term 2018) 2018
  • MK303 - Basic Marketing (Spring Term 2018) 2018
  • MK303 - Basic Marketing (Spring Term 2018) 2018
  • MK445 - Marketing Internship (Spring Term 2018) 2018
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK303 - Basic Marketing (Fall Term 2017) 2017
  • MK445 - Marketing Internship (Fall Term 2017) 2017
  • EC460 - Economics Internship (Summer Term 2017) 2017
  • MK445 - Marketing Internship (Summer Term 2017) 2017
  • MK303 - Basic Marketing (Summer Term 2017) 2017
  • MK303 - Basic Marketing (Summer Term 2017) 2017
  • EC460 - Economics Internship (Spring Term 2017) 2017
  • IB495 - Business Study Abroad (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK303 - Basic Marketing (Spring Term 2017) 2017
  • MK445 - Marketing Internship (Spring Term 2017) 2017
  • EC460 - Economics Internship (Fall Term 2016) 2016
  • MK303 - Basic Marketing (Fall Term 2016) 2016
  • MK303 - Basic Marketing (Fall Term 2016) 2016
  • MK303 - Basic Marketing (Fall Term 2016) 2016
  • MK445 - Marketing Internship (Fall Term 2016) 2016
  • MK450 - Strategic Marketing (Fall Term 2016) 2016
  • MK445 - Marketing Internship (Summer Term 2016) 2016
  • MK303 - Basic Marketing (Summer Term 2016) 2016
  • MK303 - Basic Marketing (Summer Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK303 - Basic Marketing (Spring Term 2016) 2016
  • MK445 - Marketing Internship (Spring Term 2016) 2016
  • MK499 - Directed Readings in Marketing (Spring Term 2016) 2016
  • DB320 - Distribution Management (Fall Term 2015) 2015
  • MBA676 - MBA Internship (Fall Term 2015) 2015
  • MK303 - Basic Marketing (Fall Term 2015) 2015
  • MK445 - Marketing Internship (Fall Term 2015) 2015
  • MK450 - Strategic Marketing (Fall Term 2015) 2015
  • EC460 - Economics Internship (Summer Term 2015) 2015
  • MK445 - Marketing Internship (Summer Term 2015) 2015
  • MK303 - Basic Marketing (Summer Term 2015) 2015
  • MK303 - Basic Marketing (Summer Term 2015) 2015
  • DB320 - Distribution Management (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Spring Term 2015) 2015
  • MK450 - Strategic Marketing (Spring Term 2015) 2015
  • MK303 - Basic Marketing (Fall Term 2014) 2014
  • MK303 - Basic Marketing (Fall Term 2014) 2014
  • MK303 - Basic Marketing (Fall Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Fall Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Fall Term 2014) 2014
  • MK303 - Basic Marketing (Summer Term 2014) 2014
  • MK303 - Basic Marketing (Summer Term 2014) 2014
  • MK303 - Basic Marketing (Spring Term 2014) 2014
  • MK303 - Basic Marketing (Spring Term 2014) 2014
  • MK303 - Basic Marketing (Spring Term 2014) 2014
  • MK312 - Retail Marketing (Spring Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Spring Term 2014) 2014
  • MK320 - Industrial Distribution Mgt (Spring Term 2014) 2014
  • MBA690 - Special Topics (Fall Term 2013) 2013
  • MK303 - Basic Marketing (Fall Term 2013) 2013
  • MK303 - Basic Marketing (Fall Term 2013) 2013
  • MK303 - Basic Marketing (Fall Term 2013) 2013
  • MK312 - Retail Marketing (Fall Term 2013) 2013
  • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, University of North Carolina System : Chapel Hill 1987
  • Master of Business Administration in Business Administration, Management and Operations, Michigan State University 1977
  • Full Name

  • Michele Bunn