Selected Publications

Academic Article

Year Title Altmetric
2019 Customer Delight: A Review and Agenda for ResearchJournal Of Marketing Theory & Practice2019
2018 Idiosyncratic service experiences: When customers desire the extraordinary in a service encounterJournal of Business Research.  84:150-161. 2018
2017 #IHateYourBrand: adaptive service recovery strategies on TwitterJournal of Services Marketing.  31:281-294. 2017
2017 In their shoes: co-creating value from deaf/hearing perspectivesJournal of Services Marketing.  31:313-325. 2017

Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Mississippi State University 2017
  • Full Name

  • Alex Krallman